Advanced Television

Consumer Behaviour

ITVX sees record month driven by World Cup, Love Island

ITVX has reported its strongest monthly performance to date, crossing the 400 million monthly streams milestone for the first time in June. Driven by a summer schedule of live sport and reality content, the platform has recorded 468 million streams, and  21 million users across the month. This represents an increase of 173 million streams […]

July 2, 2026By Nik Roseveare

Channel 4 drama viewership up 43% YoY

Channel 4 reports that its drama slate delivered significant audience growth in the first half of 2026. Between January and May, Channel 4 drama generated 10.3 billion viewing minutes across both its linear and streaming platform, a 43 per cent increase on the same period in 2025 and bringing in an increase of 1.6 million […]

July 2, 2026

Data: Malware infections hit 1 in 5 illegal streamers

Research reveals the growing cyber threat facing illegal streamers, with one in five (18 per cent) reporting a malware infection in the past 12 months after illegally accessing TV, movies or live sport. This follows previous research that showed that two in five (41 per cent) illegal streamers have had their bank account details compromised […]

July 2, 2026By Colin Mann

Study: WiFi-connected toys part of daily playtime for kids

A study from EE, conducted among parents of 5-10-year-olds, found that almost half (49 per cent) of children now play with digital toys multiple times a week, with one in four (25 per cent) doing so every day. For most young children (68 per cent), at least half of the toys in their toy box […]

July 2, 2026

Netflix: I Will Find You biggest original series debut of 2026

Harlan Coben’s mystery series I Will Find You held the top spot on Netflix’s English TV list in the week commencing June 22nd, chasing down 34 million views. The adaptation of the author’s 2023 novel is the biggest original Netflix series debut of 2026. The series see Sam Worthington play David Burroughs, a father serving […]

July 1, 2026

Nielsen: Wimbledon and the ‘Serena Effect’

Throughout her tennis career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences across the US, turning tennis broadcasts into must-watch events. This pattern, known as the ‘Serena Effect’, shows her ability to engage viewers. With her return to Wimbledon this week (on ESPN […]

June 30, 2026

Report: Scripted TV the most popular genre globally

Glance, a specialist in TV and video market intelligence, has announced the launch of its annual One TV Year in the World Edition report, bringing together live TV, broadcast VoD and streaming platform audience viewing figures from across more than 100 territories worldwide. The report offers a holistic view of TV consumption trends across global […]

June 30, 2026

Canada: World Cup Knockout victory sets viewing record

Canada’s Men’s National Team continued their FIFA World Cup 2026 run with big win on June 28th as they secured their first-ever Knockout Stage victory with a 1-0 victory over South Africa. Attracting an average audience of 5.2 million viewers on TSN, RDS, CTV, Noovo and Crave, Canada vs South Africa becomes the country’s most-watched […]

June 30, 2026

Analysis: Streamers favouring scripted romance over reality shows

Global streaming platforms are increasingly favouring scripted romance over reality dating shows, with scripted shows accounting for 83 per cent of first-run romance commissions in H1 2026 , some 40 per cent of which are literary adaptations, according to Ampere Analysis. This is a significant jump from an almost equal balance between Reality Romance shows […]

June 29, 2026

ITV: 13.7m watch England vs Panama

Coverage of England’s final World Cup Group L fixture against Panama on June 27th drew a peak audience of 13.76 million viewers across ITV1, STV, ITVX and STV Player. With a 10pm UK kick-off, the match secured a commanding 80 per cent share of TV viewing at its peak. England won the game 2-0 with […]

June 29, 2026By Nik Roseveare