Omdia research shows that iPhone users spend around 40 per cent more on microdrama apps than Android users, while also challenging common assumptions about who consumes and pays for this rapidly growing form of entertainment. Although microdramas are often perceived as appealing primarily to lower-income or niche audiences, Omdia’s research suggests the reality is far […]
Fifty-seven years ago this July, the most-watched television event in US history occurred as nearly every American viewer was glued to their TV set when man walked on the moon for the first time. In honour of this historic event and America’s 250th birthday, Nielsen has put together the list of the Top 5 Nights […]
TV and film streaming have become a staple part of household entertainment, with many households paying for multiple subscriptions to access their desired content. Around 60 per cent spend £21 or more a month on paid streaming subscriptions, including 7 per cent who spend more than £60. However, rising costs are driving many to question […]
YouTube recorded more than 200 billion views related to the FIFA World Cup 2026. A total of 1.7 billion people consumed World Cup content on the video-sharing platform, more than 550 million of them directly on their living room TVs. YouTube’s official broadcast of the final, seeing Spain beat Argentina 1-0 on July 19th, attracted […]
Nielsen has released its All Screens Video Landscape Report for June 2026. The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens: TVs, PCs/laptops, smartphones, and tablets. June delivered a significant shakeup in the content distributor rankings as public broadcaster […]
Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive management, and personalisation. As gigabit speeds become more common, surpassing 25 per cent penetration acrss the US, broadband providers can no longer compete on speed […]
Continuing a three-year trend of record-breaking percentage growth, broadband upstream usage increased almost 20 per cent year-over-year in Q2 2026, according to the latest OpenVault Broadband Insights (OVBI) report. In the the quarterly report, titled Upstream Ascending, OpenVault research shows that upstream consumption grew at a rate of 19.2 per cent in Q2, following increases […]
Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Finance 2026, a report examining how US adults discover, research, compare and act on financial products across YouTube, social video, app-based banking, AI-enabled finance tools and digital content environments. Based on a proprietary panel of 1,000 US adults aged 18–55, the report finds that financial […]
AppsFlyer, the Modern Marketing Cloud, has shared data measuring UK app activity across England’s run through the FIFA World Cup 20266. The data found that the UK stands out from every other market for one reason: it’s the only one that jumped when its own team scored in the knockout rounds. “England fans lived two […]
Everyone TV has revealed Barb viewing data shows a significant increase in the number of people watching the 2026 FIFA World Cup over broadband, highlighting the UK’s continued shift towards internet-delivered TV. Barb data shows that the share of viewing from broadband-only homes for England’s group-stage matches (on June 17th, 23rd and 27th) rose by […]