Canada’s Men’s National Team continued their FIFA World Cup 2026 run with big win on June 28th as they secured their first-ever Knockout Stage victory with a 1-0 victory over South Africa. Attracting an average audience of 5.2 million viewers on TSN, RDS, CTV, Noovo and Crave, Canada vs South Africa becomes the country’s most-watched non-Final World Cup Knockout Round match on record, according to preliminary data from Numeris.

Overall, 11.8 million unique Canadian viewers tuned in for some part of the match, which saw audiences peak with 8.2 million viewers at 4:53 p.m. ET as Canada midfielder Stephen Eustáquio scored the goal to secure the win. On TSN platforms, live streaming audiences were nearly triple that of the first Knockout Stage match in 2022. The Canada vs South Africa match also ranks as the fourth most-watched World Cup match on record.

“The thrilling run of Canada’s Men’s National Team at FIFA World Cup continues to electrify the country and break audience records, and this unprecedented engagement is a testament to the incredible passion of Canadian fans uniting around the beautiful game,” said Shawn Redmond, Vice President, Bell Media Sports. “The team’s phenomenal performance has made this tournament an unforgettable sporting moment across the country, and these results reflect this extraordinary momentum across broadcast, streaming, digital and social media. As this incredible moment for Canadian soccer continues, we can’t wait to follow this team’s breathtaking FIFA World Cup journey on every platform.”

Bell Media continues to record significant audience figures during its exclusive live coverage of World Cup and highlights from June 11th-28th include:

• A total of 26.1 million unique Canadian viewers have watched World Cup coverage so far on TSN, RDS, CTV, Noovo, and Crave (more than 65 per cent of Canada’s population)
• Canadians consumed more than 193 million hours of World Cup live Group Stage matches, up +125 per cent compared to the 2022 tournament
• Major engagement around World Cup content on TSN social media accounts on June 28th, including more than 19 million video views and more than 30 million impressions
• More than 1.4 million views for Canada-South Africa content on the TSN YouTube channel
• A total of 38 Group Stage matches at World Cup attracted an average audience of at least 1 million viewers

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Tags: bell media, canada, south africa, tsn, World Cup