According to research from Virgin Media O2 and Akamai, despite good intentions, many UK adults are finding it difficult to disconnect before they go to sleep, with more than three-quarters (76 per cent) taking their mobile phone to bed with them. More than one in four (29 per cent) Brits say their mobile negatively impacts […]
YouTube has become one of the world’s most powerful advertising ecosystems, now competing directly with linear TV for living-room attention. It has around 2.6 billion monthly users and annual revenue exceeding $60 billion (€52.3bn) in 2025, of which more than $40 billion is attributed to advertising, according to WARC Media. However, the platform’s ad business […]
Channel Factory, the contextual advertising company, has launched AI Slop Detection. The new capability gives brands a precise, tiered view of content quality, separating slop engineered for monetisation from the high-quality AI-assisted content that delivers audience value. The launch addresses what Channel Factory positions as a quality crisis, not a safety crisis. Generative AI has […]
Channel 4 has partnered with North Sails on Force of Nature, a three-part branded entertainment series. Produced by Finite Films & TV, the series marks the first social branded entertainment commission to air exclusively across Channel 4 Sport’s digital channels. Force of Nature sees three pro North Action athletes battle against each other in a […]
Research by WARC and Lions Advisory, in partnership with TikTok, explores how community intelligence is reshaping creative success in the age of AI, and why the future advantage belongs to brands that can learn, adapt, and create alongside culture as it unfolds. Lexi Wolf, Head of Thought Leadership, Lions Advisory, commented: “WARC’s Marketer’s Toolkit 2026 […]
Media thought leader Evan Shapiro, delivering a keynote address at commercial PSB France Télévisions’ 2026/27 season ‘streaming first’ preview screening, has said that “when you get down to the youngest members of the French society, TikTok gets more attention than any other platform in this region,” adding that it was not just more, but more […]
Big Tech will be held accountable for tackling scam ads on their platforms, under proposed new fraud-fighting rules announced by Ofcom. The proposals on tackling paid-for scam adverts further implement the Online Safety Act and will apply to some of the UK’s most widely used sites and apps- including social media and search platforms – […]
As the FIFA World Cup 2026 readies to enter the Quarter-Finals phase, tournament-related content has so far generated 146.8 billion views across social video since the start of the event on June 11th according to data from Tubular Labs. Somewhat unsurprisingly, Lionel Messi and Cristiano Ronaldo have proven to be significant content drivers on social […]
Zoo 55, part of ITV Studios, has announced the appointment of a new SVP Social Video, Diane Glynn. She joins the business from Channel 4 where she was Head of Social, having led the broadcaster’s social strategy and YouTube expansion. The new and pivotal role seeks to drive revenue growth across ITV Studios 100,000+ hour […]
The BBC World Service has launched a WhatsApp channel to deliver vital content to audiences in Sudan, as the country continues to face a humanitarian crisis. The new WhatsApp service extends the reach of BBC News Arabic’s weekday radio programme Sudan Peace, which broadcasts for 30-minutes from Sunday to Thursday. The programme was created in […]