A study reveals that despite the hype around the cultural impact of content creators and podcasts, the UK public sees them as the least culturally significant part of the media landscape. The Cultural Advantage study of 2,000 people in the UK, commissioned by Thinkbox, tested the cultural associations of eight different media: TV, cinema, radio, […]
London Mayor Sadiq Khan has backed a ban that would block under-16s from using social media platforms – a rule that was enforced across Australia at the start of 2026. Speaking to engineers, founders and investors at the London SXSW festival, he will also warn that the UK needs to tackle the harms children already […]
Global platforms continue to strengthen their position in the Danish video market. According to Mediavision’s latest analysis, international players now account for half of all video viewing in Denmark, up from 47 per cent in autumn 2025. “The battle for viewing time in Denmark is intensifying. The equal split between global and local players illustrates […]
Ofcom has published its latest research into how children spend their time online and interact with different forms of media. The media regulator’s Children’s Online Experiences report contains a wealth of findings about what children do when they’re online, and how they feel about their online activities and the content they encounter. Children are using […]
BBC World Service will launch content in Hungarian and Romanian, further building on its global commitment to reach more people with trusted news. The new pilot services, BBC News Magyarul and BBC News Romania, will deliver news and analysis via their websites – bbc.com/magyarul and bbc.com/romania – and their social-media channels. The Hungarian-language website and […]
Roku has announced the launch of Creators, a new entertainment destination where Roku users can discover and stream creator content on the platform in the US. “With the launch of our new Creators destination, we’re making it effortless to enjoy creator content the way it deserves to be watched: on the big screen, in stunning […]
Integral Ad Science (IAS), a specialist in media quality, has announced the expansion of its AI-driven Meta Content Block List optimisation solution to Threads feed. This expansion of its Social Optimisation solution provides advertisers with greater brand protection and the ability to maximise their return on investment (ROI) on the social platform, which grew to […]
In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising business to grow a forecasted 22.3 per cent to $240 billion (€204.9bn) this year, according to WARC Media. Serving ads across its mass reach ‘family of apps’ remains the foundation of its monetisation strategy. Its fast-growing ad business funds an aggressive AI innovation programme – which, […]
Social media advertising revenue is projected to rise at a compound annual growth rate (CAGR) of 12 per cent over the next five years, reaching $640 billion by the end of 2030, according to Omdia’s Social Media Advertising Market Landscape 2026 report, its first-ever research focusing exclusively on social media advertising. During the same period, […]
TikTok, the social media platform for short-form video content, is rolling out a subscription option for UK users who do not want to see adverts on the platform – following in the footsteps of Netflix and Snapchat. TikTok is now notifying users aged 18 and over that they will be required to pay £3.99 (€4.60) […]