The 2026 FIFA men’s World Cup will be the biggest in the tournament’s history, hosted across Canada, Mexico and the US with more matches than ever before. Yet, despite large audiences, rising rights fees and expanding sponsorship packages, the World Cup’s measurable contribution to ad growth appears to be weakening, finds WARC Media in its latest global […]
Pepsi MAX has announced the launch of Pepsi Football Nation, a global platform dedicated to football culture and celebrating fandom in all its expressions. At the centre of the platform are the players shaping modern football with Pepsi MAX boasting a global roster of talent. Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, commented: “For […]
Primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on their mobile phones while watching television, highlighting a major shift in viewing behaviour and the growing fragmentation of attention across screens. According to Omdia’s consumer research, […]
A lot of brands post on Facebook, but don’t see many likes. When people see a post with lots of likes, they stop to see what’s up. This is why Facebook Likes strengthen digital credibility for brands today. Posts with lots of activity look honest and busy. You will usually see more people finding and […]
Senior executives from YouTube will face questions from MPs on what the company is doing to ensure young people can find high-quality content on its platform, which, according to Ofcom, is now the most used app or site by children of all ages. The evidence session on March 10th is part of the Culture, Media […]
BBC News Uzbek has expanded its social-media reach with the launch of its channel on TikTok where the feed now brings videos to Uzbek-speakers – in Uzbekistan, Central Asia and beyond. The newly launched TikTok channel adds to the service’s social-media presence on YouTube, Instagram, Facebook (with separate feeds for audiences in Uzbekistan, Afghanistan and elsewhere, using different […]
BBC executives are to appear before the Culture, Media and Sport Committee of the UK House of Commons as MPs explore the changing ways in which young people watch television and video. The session, on March 3rd, part of the children’s TV and video content inquiry, will examine the corporation’s role in commissioning and producing […]
Getting views on YouTube feels slow at first. Many people post often but do not see big numbers right away. But growth is not random. There is a clear path you can follow. This guide will show you how to grow your YouTube channel from 0 to 100K views with simple steps that make sense. […]
Burnley FC and social media platform X have expanded their partnership with the launch of Limitless – a full-access, behind-the-scenes documentary series following Burnley FC Women. Launching on February 20th at 4pm, the eight-part series, produced by VSP Studios and Ad Hoc Films, will release new episodes weekly on Fridays until the conclusion of the […]
Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Kids US, its latest proprietary report on how Gen Alpha children aged 2-12 and their parents consume media and influence household purchases. Powered by Precisify’s dual-audience, kidSAFE+ COPPA-certified panel, the report confirms that YouTube is still the beating heart of family attention in the US, […]