Integral Ad Science (IAS), a specialist in media quality, has announced an expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides comprehensive coverage […]
IAB has released its 2025 Internet Advertising Revenue Report, conducted by PwC. Despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion (€249.8bn) in 2025, reflecting a 13.9 per cent year-over-year increase. These results were particularly notable given that 2025 lacked major cyclical events such as the Olympics, FIFA World […]
Research from Futuresource Consulting maps the global video creator population, their equipment decisions and the upgrade opportunity. The global online video content creator population reached 246 million in 2025 and is on track to grow to 267 million by 2030. That’s according to Futuresource Consulting’s Online Video Content Creator report, but the headline population growth […]
DAZN, the sports streaming platform, is partnering with TikTok to offer users in the UK and Ireland the chance to livestream a Serie A fixture on the TikTok platform. On April 6th, Juventus vs Genoa will stream on the @DAZNFootball TikTok channel for free with the game kicking off at 6pm (BST). The move signals […]
Research published by Ofcom reveals how people in the UK use, understand and feel about the media and online services they interact with in their daily lives. Ofcom’s annual Adults’ Media Use and Attitudes and Adults’ Media Lives research reports tracked trends in the nation’s media habits and online behaviours over the last 12 months. […]
Some $63 billion (€54.2bn) in global ad spend is wasted annually on invalid traffic (IVT), according to data from Lunio, the IVT detection and prevention platform. On average, 8.51 per cent of all global paid ad traffic is invalid, meaning nearly one in every 12 ad clicks are fake with zero chance of converting. In […]
DAZN, the sports streaming platform, has announced the launch of its new global influencer initiative, DAZN Playmakers – a programme designed to create a network of the next generation of sports storytellers and give fans access to additional sports content. DAZN Playmakers seeks to establish a global community of creators who share a passion for […]
According to data presented by Maria Rua Aguete, Senior Research Director at Omdia, at the FED Show in Madrid, global traditional TV and online video revenues are set to exceed $1 trillion (€0.87tn) by 2030, marking a structural shift in the media and entertainment industry. Omdia forecasts that total revenues will grow from $775 billion […]
A study from WARC has found that a prolonged conflict in the Middle East could threaten $49.9 billion (€43.2bn) of global advertising growth this year, and $93.9 billion over the next two years. A milder crisis still risks $19 billion this year, with residual impacts lasting well into 2027. James McDonald, Director of Data, Intelligence […]
The 2026 FIFA men’s World Cup will be the biggest in the tournament’s history, hosted across Canada, Mexico and the US with more matches than ever before. Yet, despite large audiences, rising rights fees and expanding sponsorship packages, the World Cup’s measurable contribution to ad growth appears to be weakening, finds WARC Media in its latest global […]