Advanced Television

Research

Sky Sports: “Premier League boosts hospitality sector”

As pubs and bars prepare for the new Premier League season, live football continues to demonstrate its power to bring fans together and transform hospitality venues into thriving destinations. The 2025/26 season was Sky Sports’ most watched Premier League season ever, with total Premier League viewing up 25 per cent year on year. Last season, […]

July 28, 2026By Nik Roseveare

Survey: TV OS becoming front door to streaming in US

Smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how US viewers discover and watch content, reports Hub Entertainment. Soon, asking “What good TV shows are you watching?” may be less relevant than asking, “What TV set do you own?” Whether a household owns a Samsung, LG, Roku […]

July 28, 2026

Research: iPhone users watch more Microdramas than Android

Omdia research shows that iPhone users spend around 40 per cent more on microdrama apps than Android users, while also challenging common assumptions about who consumes and pays for this rapidly growing form of entertainment. Although microdramas are often perceived as appealing primarily to lower-income or niche audiences, Omdia’s research suggests the reality is far […]

July 28, 2026

Foercast: VLEO satellite investment to near $10bn by 2031

A study by global tech strategists Juniper Research predicts that global investment in Very Low Earth Orbit (VLEO) satellites will reach nearly $10 billion (€8.8bn) by 2031; rising from $5.2 billion in 2026. This growth of almost 100 per cent will be driven by: Expanding commercial interest in launching next-generation VLEO satellite constellations Increasing demand […]

July 28, 2026

Nielsen celebrates most-watched scripted shows in US TV history

Fifty-seven years ago this July, the most-watched television event in US history occurred as nearly every American viewer was glued to their TV set when man walked on the moon for the first time.  In honour of this historic event and America’s 250th birthday, Nielsen has put together the list of the Top 5 Nights […]

July 28, 2026

Report: Cellular IoT connectivity revenues at €14.5bn in 2025

A report from IoT market research firm Berg Insight staes that global IoT connectivity revenues increased 5 per cent to reach €14.5 billion in 2025. The monthly ARPU dropped 7 per cent to € 0.31. IoT connectivity revenues account for 1–4 per cent of service revenues for the largest mobile operator groups. The global number […]

July 28, 2026

Survey: 56% say rising streaming costs hard to justify

TV and film streaming have become a staple part of household entertainment, with many households paying for multiple subscriptions to access their desired content. Around 60 per cent spend £21 or more a month on paid streaming subscriptions, including 7 per cent who spend more than £60. However, rising costs are driving many to question […]

July 27, 2026

YouTube: Over 200bn World Cup content views

YouTube recorded more than 200 billion views related to the FIFA World Cup 2026. A total of 1.7 billion people consumed World Cup content on the video-sharing platform, more than 550 million of them directly on their living room TVs. YouTube’s official broadcast of the final, seeing Spain beat Argentina 1-0 on July 19th, attracted […]

July 27, 2026

Yospace: Record-breaking World Cup has advertisers cheering

Yospace, a specialist in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 FIFA World Cup. This equates to 297 million advertisements per day during the 39-day tournament, which is a big increase on other recent global events – the Paris 2024 Summer Games saw 41 per […]

July 23, 2026

Ofcom: Broadband complaints at record low

In the quarter from January to March (Q1 2026), complaints to Ofcom on fixed broadband, pay-monthly mobile and pay-TV services decreased compared to the previous quarter (Q4 2025: October to December 2025). Complaints about fixed broadband and pay-monthly mobile decreased and complaints about landline and pay-TV stayed the same. Following the increase in complaints in […]

July 23, 2026By Nik Roseveare