Advanced Television

Research

Survey: Pirated content popular since file-sharing generation

Millennials who grew up in the heyday of file sharing are most likely to access music or video content illegally in the US today. But members of Gen Z are almost equally as likely to search out pirated content on the internet. This is the result of a survey by Statista Consumer Insights. Almost half of […]

April 17, 2026

France: Scripted drama ‘magic money’ dries up

After an all-time high of 599 scripted series produced in France in 2022, the decline reached a 14 per cent fall in 2023. The country, which has been praised for its funding public system and its ‘cultural exception’, is now at a tipping point that the US reached two years previously. “Producers have become the […]

April 17, 2026From Pascale Paoli-Lebailly in Paris

Spain study: Streamers using geo-targeted ads to boost revenue

Streaming platforms have adapted the traditional advertising model to the digital era, using geo-targeted campaigns, personalised marketing and interactive shopping tools that allow viewers to purchase products directly from their screens, according to esearch conducted in Spain. The study was led by José Antonio Cortés Quesada from International University of La Rioja, alongside Ainhoa García-Rivero, […]

April 17, 2026From David Del Valle in Madrid

Report: Creator advertising now a core media channel

IAB has released its 2025 Internet Advertising Revenue Report, conducted by PwC. Despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion (€249.8bn) in 2025, reflecting a 13.9 per cent year-over-year increase. These results were particularly notable given that 2025 lacked major cyclical events such as the Olympics, FIFA World […]

April 17, 2026

Study: Netflix holds top spot across all US streaming metrics

Conjointly Brand Tracker has expanded its coverage to include the US video streaming industry, shedding light on brand performance across this competitive sector. Initial findings include: The US video streaming landscape is currently led by Netflix, which maintains the highest market presence across all tracking metrics: 92 per cent aided awareness, 79 per cent consideration, […]

April 17, 2026

Study: Targeting casual fans crucial for advertisers at World Cup

Adlook, the media technology company, has released research spotlighting a valuable untapped sports audience for this year’s FIFA World Cup 2026. The study found that over half (56 per cent) of those watching the event in the UK will be casual viewers, with just over a third of viewers tuning in as ‘core’ football fans. […]

April 16, 2026

Report: 41% of UK consumers create content

MIDiA Research has published Rebuilding TV in the creator era: UK video consumption and creation, a new report examining how the UK video market is undergoing a structural shift as content consumption and creation converge. The report finds that in Q4 2025, 41 per cent of UK consumers create content of any format, rising to […]

April 16, 2026

Research: Price rises fuel record broadband switchers

The broadband price rises this April triggered a mass exodus of broadband customers, with households ditching their providers in record numbers to escape the rising cost of living. Research from Uswitch reveals one in five broadband customers either moved to a new provider ahead of the price rises or intend to do so in the […]

April 16, 2026

Forecast: V to overtake LG’s webOS in Europe

Omdia forecasts that V (formerly VIDAA), the smart TV operating system developed by Hisense, looks set to overtake LG’s webOS in European shipments, signalling a major shift in the competitive balance of the smart TV market. V’s rapid rise has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The […]

April 15, 2026

Netflix: 5m UK viewers watched Fury vs Makhmudov

Netlfix has reported that that an average minute audience (AMA) of 5 million people in the UK tuned streamed Tyson Fury’s unanimous decision victory over Arslanbek Makhmudov at the Tottenham Hotspur Stadium on April 11th. The boxing event also attracted 200 million impressions across Netflix’s global social channels. Just hours after the Fury’s hand was […]

April 15, 2026