The BBC has published research exploring the impact and influence of its work internationally. The Impact and Influence research demonstrates that, predominantly through the BBC World Service, the BBC is driving favourable impressions of the UK. The BBC is the country’s most recognised cultural export internationally with 76 per cent of influential audiences around the […]

UK policymakers and industry stakeholders are considering the future of DTT and the feasibility of transitioning audiences to IPTV. However, a significant number of households still rely solely on DTT, and without intervention, some groups may struggle with this transition. Conversely, proponents of IPTV point to a number of potential benefits, including greater choice and […]

Nielsen, the audience measurement specialist, has released its latest March All Screens Video Landscape report for Poland, covering viewership (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets. The first month of spring brought a decline in time spent watching video content in the country. Compared to February, […]

As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]

DoubleVerify, the software platform for digital media measurement, data and analytics, has released its DV Global Insights: Trends in the Modern Streaming Landscape report offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how […]

Eighty-four per cent of UK premises are able to get gigabit-capable broadband, according to new Ofcom data, meaning internet companies are on track to meet the UK Government’s initial target of 85 per cent Gigabit coverage by the end of 2025. The figures, which come from Ofcom’s Connected Nations Spring update, show that in January […]

The 2025 World Snooker Championship attracted large TV audiences with the tournament being streamed a record-breaking 29 million times across BBC iPlayer, the BBC Sport website and the BBC Sport app – an increase of 25 per cent on 2024. The overall TV reach across BBC One, BBC Two and BBC Four over the tournament […]

ScreenThink, MTM’s market intelligence tool for the TV and video industry, has released the findings of its research report including an exploration of the current impact of FAST on the UK’s television landscape. The study highlights the untapped potential of FAST TV in the UK: revealing that, while nearly half (44 per cent) of UK […]

More than half (55 per cent) of US studio movies took 90 days or more to hit subscription streaming platforms in 2024, according to research by Ampere Analysis. The 90-day new normal for big-budget films reflects studios’ revived strategy of encouraging US audiences back to cinemas by delaying movie releases on streaming. With box office […]

Over one in ten Brits (13 per cent) now spend the equivalent of 60 full days a year watching content on streaming services like Netflix, Disney+, and Prime Video, clocking up more than 1,460 hours of watchtime per year. The data, released by subscription bundling platform Bango, is based on insights from 40,000 UK consumers, […]