Report: YouTube worth $40bn to advertisers but growth decelerating
YouTube has become one of the world’s most powerful advertising ecosystems, now competing directly with linear TV for living-room attention. It has around 2.6 billion monthly users and annual revenue exceeding $60 billion (€52.3bn) in 2025, of which more than $40 billion is attributed to advertising, according to WARC Media. However, the platform’s ad business […]











