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Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement,…
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More than half of Portugal’s adult population (53.3 per cent, or 4.6 million people over 15 years of age) watched content via streaming services between September and December 2025. This represents a new national record and a 1.2 per cent increase from the previous year, an addition of 107,000 users.…
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Warner Bros Discovery (WBD) has announced that HBO Max will launch as a direct-to‑consumer streaming service in New Zealand, available from mid-2026. Following the launch in Australia in 2025, as well as Germany and Italy so far in 2026 and the UK and Ireland scheduled for March, the New Zealand direct-to-consumer launch…
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