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The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) by 2027, reports WARC Media. However, underlying this growth is an evolving industry. As brands consolidate their ad spend across fewer retail media networks and sponsored search growth slows, retailers must reinvent themselves as ‘full-funnel’ platforms offering granular display and off-site solutions, whilst…
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According to Parks Associates data, 91 per cent of US internet households subscribe to at least one streaming video service, while traditional pay-TV has declined to 41 per cent of households. With consumers averaging nearly six video subscriptions and spending approximately $109 per month, the video services market now represents…
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Following Canal+’s combination with MultiChoice, Canal+’s Brand and Communication Department is reorganising its international activities around two geographical divisions. Firstly, Hala Saab has been appointed Director of Communication for Africa. Already responsible for the group’s communication across the African continent, her scope now expands to include the English- and Portuguese-speaking…
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FiberCop, the company running Italy’s most widespread digital network infrastructure, has signed a strategic partnership with FMC GlobalSat and its 100 per cent owned subsidiary MTNSat (MTN), a satellite network operator, to develop hybrid terrestrial-satellite solutions to deliver stable connectivity in remote areas across Italy. This agreement represents one of…
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