ODMedia has announced that Emma Geelen, currently Chief Operating Officer, will become Chief Executive Officer from September 2026, as the company enters its next phase of growth. Sjef Pijnenburg, who founded ODMedia in 2004, will transition from CEO to the role of Founder and Strategic Advisor.

“This planned transition is designed to align leadership focus with the increasing scale and complexity of ODMedia’s international operations, while preserving the entrepreneurial spirit that has defined the company from day one,” explained the company.

Geelen has played a central role in building ODMedia’s organisation and supporting its growth across international markets, while accelerating innovation through the introduction of AI-driven products. As CEO, she will lead the company’s strategic direction, performance and organisational development as ODMedia continues to expand its capabilities and footprint.

“ODMedia has been a big part of my professional journey,” commented Geelen. “Returning four years ago felt like coming home. We have built a strong position in the global content ecosystem, and I’m excited to lead ODMedia into its next phase. With a clear strategy and a strong team as the foundation, we are focused on delivering even greater value to our customers.”

Pijnenburg will continue to work closely with key partners, focusing on innovation, strategic partnerships, M&A and identifying new opportunities as the content and technology landscape evolves.

“Emma has an exceptional ability to understand both people and the business,” added Pijnenburg. “She brings sharp thinking, strong social skills and a deep understanding of what ODMedia stands for. That makes her the right CEO to lead ODMedia into its next phase. This transition allows me to focus on innovation, partnerships and new opportunities, and together we are well positioned to deliver even greater value to our customers and partners.”

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