MediaForEurope (MFE) has revealed plans to launch a single streaming platform across its European markets by combining technologies developed by its Italian and German businesses as the broadcaster steps up efforts to compete with the US streaming giants..
MFE, which runs established broadcast operations in Italy and Spain, took control of German broadcaster ProSiebenSat.1 in 2025 as part of its plan to widen its European scale.
Chief Executive Pier Silvio Berlusconi said MFE had selected the “best-performing elements” from its existing streaming operations to create a single platform for the countries where it operates.
“The front end will be the Italian one, while the supporting technology will be the German one,” said Berlusconi speaking at a press conference at the company’s headquarters near Milan. He added that the rollout will commence in January 2027,
MFE will continue to produce content and programming tailored to the tastes of individual national audiences, rather than pursuing a one-size-fits-all approach, noted Berlusconi.