Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, has released research showing that CTV is winning a larger share of marketing budgets, but not yet full trust. As streaming TV moves deeper into performance-oriented media strategies, marketers are no longer satisfied with reach, completion rates, or platform dashboards alone. They […]
Network 10 has announced a partnership with VIDAA, the smart TV platform company, to bring a selection of its streaming linear channels to new VIDAA-powered Smart TVs from partners including Hisense and Toshiba across Australia. With the launch of these channels, Australian viewers will be able to stream live content from 10, 10 Drama, 10 […]
Research from CTAM, the entertainment and technology marketing organisation, and Hub Entertainment Research, the insights agency, tracking how people choose and consume content, reveals the streaming industry’s hidden retention challenge. Rather than price or content quality, the streaming user experience (UX) is cited by 36 per cent of viewers, and 43 per cent of viewers […]
Addressable TV Initiative (ATVI) and BCi Digital have signed a multi-year partnership agreement to foster the development and harmonisation of addressable advertising with HbbTV-TA. Under the agreement, ATVI will provide BCi Digital with access to its core technical assets for implementing addressable advertising based on the HbbTV-TA specification. By adopting the ATVI implementation model, BCi […]
The smart TV is no longer just the display panel. It is increasingly defined by the operating system (OS), advertising inventory, and user viewing data that powers the screen, says Omdia – in a report authored by Research Director Ken Park. Over the past three years, the smart TV data and platform war has evolved […]
Rakuten TV has announced an expanded partnership with Mattel, the toy and family entertainment company, marking the official launch of two new FAST channels across Europe. Rakuten TV is now programming and distributing these new channels across many of Europe’s primary markets. The new channels are: Barbie & Friends: A curated FAST channel anchored by […]
Titan OS, the European technology, entertainment and advertising company, has announced a new technical integration and distribution agreement with Xumo Enterprise, the business-to-business arm of Xumo that helps content owners create, manage and distribute FAST channels. Effective immediately, Titan OS will integrate and distribute more than 50 new FAST channels powered by Xumo Enterprise across […]
Whale TV today has the availability of Runtime TV on its smart TV platform. With the launch of Runtime on Whale TV, users gain instant access to thousands of hours of free hentertainment. Runtime’s diverse lineup includes popular Hollywood feature films, binge-worthy TV series, and dedicated 24/7 linear channels across fan-favorite genres such as Action, […]
The DVB Steering Board has approved a significant package of specification updates centred on DVB-I, the DVB standard that provides a common way to describe and discover television services across broadcast, broadband and hybrid delivery environments. The documents have been published as DVB BlueBooks and will be sent to ETSI for standardisation, in some cases […]
Anti-piracy body the International Broadcaster Coalition Against Piracy (IBCAP) has announced the opening of a significantly expanded anti-piracy lab in Denver. The new facility increases IBCAP’s operational capacity and, for the first time, gives broadcasters and content owners outside IBCAP’s traditional coalition model access to the organisation’s specialised technology, expertise and lab services. In addition […]