ESPN and Disney+ are beta testing AI-powered features designed to help users find information and content with intent built into the experience. Disney say the experiments will help the media giant “gain valuable insights from user interactions to inform future improvements over time across navigation, results, recommendations, and content discovery for sports and entertainment”. At […]

Tubi, Fox’s free streaming service, reports that it has reached 110 million monthly active users, up 14 per cent year over year, while engagement is up 17 per cent. Tubi also delivered a record quarter of revenue, up 35 per cent year over year, with annual revenue now exceeding $1 billion (€0.87bn). “Tubi continues to […]

All Elite Wrestling (AEW), the US professional wrestling organisation, has added six more independent wrestling promotions from around the globe to the MyAEW streaming service, increasing the amount of ad-free professional wrestling content available to users in more than a hundred countries including the UK, the US and Canada. The new promotions joining MyAEW will […]

ITVX, ITV’s streaming platform has achieved its most successful July on record, delivering over 436 million streams with two days of the month remaining. Total streams for the month rose by 30 per cent year-on-year – representing an increase of 101 million streams compared to July 2025. July also marks the second consecutive month that […]

As connected TV (CTV) adoption continues accelerating across Europe, the Middle East, and Africa (EMEA), data from DoubleVerify (DV), the software platform to verify media quality, optimise ad performance, and prove campaign outcomes, found that CTV impression volume in the UK increased 39 per cent year-on-year in 2025. The findings are part of DV’s 2026 […]

HBO Max has launched two new mobile features in the US, providing subscribers with new ways to browse, sample, and explore its content. ‘HBO Max Shorts’ is designed to help users discover something to watch by highlighting memorable scenes from the HBO Max library in a vertical, scrollable feed. Users can tap the ‘Shorts’ icon […]

Ad-supported Connected TV (CTV) video services could generate an average of $0.21 per hour of viewing (HOV) if every available advertising slot were sold, establishing a new monetisation benchmark across Hybrid VoD, AVoD, FAST and Broadcaster VoD services, according to Omdia’s report, Video Advertising KPI Benchmarks: Monetisation. The report finds the industry is currently operating […]

A study conducted by Forrester Consulting on behalf of Smartly surveyed 620 marketing and advertising decision-makers responsible for CTV strategy across the UK, US and Germany to better understand what prevents brands from bringing the speed, testing and optimisation common in paid social to connected TV. The research suggests that while CTV has matured as […]

Smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how US viewers discover and watch content, reports Hub Entertainment. Soon, asking “What good TV shows are you watching?” may be less relevant than asking, “What TV set do you own?” Whether a household owns a Samsung, LG, Roku […]

ShowHeroes and Whale TV have announced a partnership that makes Whale TV’s premium Connected TV (CTV) homescreen inventory available programmatically for the first time across key international markets. The integration gives advertisers access to one of the most prominent moments on the TV screen, the instant viewers switch on their TV, through the flexibility of […]