Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView, a new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming. With TotalView, advertisers can eliminate blind spots and enrich their planning, targeting, and measurement with a […]
Sunrise is opening up its streaming services to all customers in Switzelrand – even without a TV subscription “In line with our entertainment strategy, we’re making our entertainment offering simpler and more flexible than ever before. The most popular sport and entertainment streaming services can now be subscribed to entirely independently of a TV subscription. We’re […]
nanocosmos, a specialist in real-time video streaming, has announced the launch of nanoStream Control, a security and control layer within the nanoStream platform. As content misuse, unauthorised access, and stream hijacking increase across live interactive use cases ranging from iGaming to enterprise communications, operators and organisations require stronger protection and the ability to detect and […]
YouTube redistributes more than 50 per cent of its turnover to the beneficiaries and since 2021, it has redistributed $100 billion (€86.7bn), according to Justine Ryst, CEO of You Tube France and Southern Europe, speaking at Series Mania in Lille. “It is 20 billion more than Netflix’s investment in content. We don’t finance upstream, we […]
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The latest edition of the VMR explores video advertising trends for H2 2025 and includes findings that build on the insights revealed in the previous VMR (H1 2025) in both the US […]
At Series Mania in Lille, France, Maria Rua Aguete, Head of Media & Entertainment at Omdia, presented data showcasing how global platforms are reshaping video consumption across Europe. In conversation with Justine Ryst, Managing Director of YouTube France and Southern Europe, Aguete highlighted that in France, Netflix and YouTube are the top first-choice video services, with […]
AdImpact, an advertising intelligence and analytics firm, has released its inaugural local CTV ad trends report. The report analysed over 51,1000 local CTV advertisers across 210 US television markets throughout 2025. Market Impressions Markets outside of the top 50 delivered a 52.5 per cent share of local CTV impressions, while accounting for 33 per cent […]
JAS (Jasmine International PCL) has acquired exclusive live-streaming rights to the English Premier League and other top-tier football leagues through Monomax, a subscription streaming platform ranked among Thailand’s available services. Supporting this technological advancement are iPEN and Axinom, two partners selected to integrate technology and support the business’s needs in implementing and securing the new […]
RTL AdAlliance has released the fifth edition of its yearly Living Room Study, covering an even wider audience with new markets China and Hungary. The research of RTL Group’s international sales house finds that the living room dominates viewing habits: a place where 83 per cent of Europeans most often watch video content, far ahead of the […]
Streaming platforms are entering a new era where growth isn’t just about new subscribers — it’s about engaging the dedicated fans who already spend, watch, and explore content year-round. Now in its 20th year, Deloitte’s annual Digital Media Trends survey examines consumer preferences in the shifting media and entertainment landscape. This year’s survey finds that […]