Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising marketplace, that will allow access to a premium on demand and streaming inventory through a single campaign for the first time. Designed to super charge the breadth of brands advertising on TV, the move will will bring […]
Streaming reached a historic milestone in the US in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly The Gauge report. Streaming represented 44.8 per cent of TV viewership in May 2025, its largest share of viewing to date, […]
Attest, the New York-based consumer research platform, has released the findings from its sixth annual US Media Consumption Report. The 2025 edition provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. The research shows that percentage of consumers watching three or more hours of TV of any type […]
Stream, stream, stream; to corrupt the Everly Brothers classic. Nielsen has recorded that, for the first time ever, American viewers ‘tuned in’ for more streamer TV than OTA, cable or DTH put together. As a story it feels simultaneously momentous, but also has ‘small earthquake, not many dead’ vibes. One natural reaction is ‘oh, I […]
Eutelsat’s newly appointed CEO, Jean-François Fallacher, speaking at the Paris Air Show, firmly denied that the satellite operator was in financial difficulties. “Let me correct a misimpression: Eutelsat does not have financial difficulties: No. Eutelsat has a need for financing. There’s a difference,” Fallacher asserted. “We need financing to develop the constellation and continue our […]
Charlie Ergen’s EchoStar share price rocketed 43 per cent on June 13th on news that Donald Trump has intervened with FCC chair Brendan Carr over the dispute between the FCC and EchoStar. June 16th saw EchoStar’s share price (Nasdaq:SATS) finish the day at $25.11 (€21.72). A week ago they were $15.99. In a nutshell, the […]
Global Distribution Services has announced the launch of The Filipino Channel (TFC) on Channelbox, now available to UK audiences on Freeview Channel 271. Operated by ABS-CBN Europe, TFC is the platform for Filipino entertainment and news. This launch marks the first time a dedicated Filipino FAST channel is available on Freeview, giving UK-based Filipino communities—and fans of dynamic Asian content—free, easy access to 24/7 […]
The European ad industry’s anti-fraud programmes prevented €3.45 billion in potential Invalid Traffic (IVT) losses in 2023, reducing those losses by 69 per cent compared to the amount that would have been lost without those programmes in place, according to a study. The 2025 European Ad Fraud Savings Report also found that advertisers could unlock an […]
Relo Metrics and VideoAmp have announced the launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built for the sports media ecosystem. The announcement was made during a joint showcase at Cannes Lions 2025, hosted at the VideoAmp Penthouse. At a time when marketers are demanding clarity across fragmented media investments, Total Sports […]
National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with independent, in-cinema measurement of advertisements that appear in the trailers before movies begin. The deal marks NCM’s first integration of advertising information with a third-party measurement provider and […]