Independent distributor All3Media International is expanding its portfolio of channels with the launch of original new FAST channel Demand Drama, which will be available in the UK this April. Demand Drama brings audiences a variety of titles from All3Media International’s scripted catalogue. The schedule mixes crime dramas and thrillers with family-friendly favourites, dramas and soaps. […]
Zenapse, an AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions’ Innovation Labs. This strategic collaboration will leverage Zenapse’s proprietary Large Emotion Model (LEM) to power the next wave of innovation in LG Ad Solutions’ advanced Connected TV (CTV) platform. The collaboration seeks to enable the development […]
Major slot machine producers together with casino enterprises have directed large budget allocations toward broadcast media advertising during the last ten years. Companies perform substantial investments in broadcast advertising because they attempt to establish gambling as regular entertainment content. These gambling companies direct their efforts toward new audience groups and cultural integration aims to establish […]
In a perhaps surprising twist to the once-free world of social media, nearly a quarter (23 per cent) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as Snapchat and X. That’s nearly double the rate (14 per cent) of US subscribers at large, according to data from […]
WWE’s move to Netflix has significantly increased UK engagement with its two flagship shows – RAW and SmackDown – according to data from Quantcast. Insight from the adtech firm highlights that RAW has seen a 34 per cent increase in engagement across the open internet in Q1 2025 throughout the UK, compared to Q4 2024, […]
Max is now available in Turkey where BluTV has evolved and rebranded into the SVoD service from Warner Bros Discovery (WBD). Existing direct subscribers in Turkey can sign-in to the platform with enhanced features and functionality to watch hundreds more titles than were previously available on BluTV. WBD has additionally announced three new Turkish local […]
Netflix has told staff it is targeting a trillion-dollar valuation by the end of the decade. On the way it is aiming to double revenues by 2030. Shares climbed following the reports in the WSJ – citing attendees of an annual business review meeting – but would have to climb about 150 per cent from […]
Anti-piracy body the International Broadcaster Coalition Against Piracy (IBCAP) has developed a proprietary, automated software-based system to identify and remove infringing video-on-demand (VoD) content on set-top boxes (STB) and IPTV services. This VoD-focused system complements IBCAP’s existing proprietary software, which is already being used in removing infringing linear channels, further enhancing the coalition’s ability to […]
Forty-five per cent of Internet Service Providers (ISPs) saw an increase of 0.2 Mbps, 54 per cent stayed the same, and 1 per cent saw a decrease between 0.2 and 0.4 Mbps in March 2025 on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix streaming experience. […]
Sky Media UK, the advertising sales arm of Sky, is expanding its partnership with advertising technology player The Trade Desk. This enhanced collaboration enables brands to buy TV and VoD advertising from Sky Media’s brand-safe content through a private marketplace (PMP) for the first time. Advertisers can now leverage automated real-time bidding to access Sky’s […]