YouTube recorded more than 200 billion views related to the FIFA World Cup 2026.

A total of 1.7 billion people consumed World Cup content on the video-sharing platform, more than 550 million of them directly on their living room TVs.

YouTube’s official broadcast of the final, seeing Spain beat Argentina 1-0 on July 19th, attracted in excess of 21 million average minute audience over more than 40 markets, reaching a combined peak of 27 million+ concurrent viewers, reported the Google-owned company.

YouTube (along woith X) was named a Preferred Platform partner for FIFA during the tournament, with creators permitted to carry official broadcaster content. Creators (with a combined 350 million subscribers) uploaded content which brought more than 2.5 billion worldwide views to the 200 billion total.

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: fifa, World Cup, youtube