AppsFlyer’s 2026 State of eCommerce App Marketing report reveals that 92 per cent of all iOS ad spend now goes to remarketing as re-engagement budgets surge worldwide. On Android, remarketing also climbed to 85 per cent. Whilst UK Android Ad Fraud dropped from 22.2 per cent to 11.8 per cent, UK iOS Fraud grew from […]
ITV has announced its streaming figures for April 2026, revealing ITVX’s strongest ever performance for the month. Total streams reached 311 million, a 24 per cent increase compared to April 2025. ITVX has now surpassed 300 million streams for the sixth consecutive month. Notably, this achievement marks the first time April’s streams have exceeded the […]
Data from Digital i reveals that US streaming subscribers are increasingly committed to finishing new series. View-through rates (ie the average percentage of a season viewed by the audience) for the most-watched content reached a three-year high in 2025, driven by significant gains in viewer retention on Disney+. Digital i analysed the view-through rates (VTR) […]
Parks Associates’ latest streaming video research highlights that Paramount’s acquisition of Warner Bros Discovery (WBD) would extend the combined company’s reach to 57 per cent of all US internet households. This deal would put it on par with the four streaming giants (Netflix, Google, Prime Video and Disney) which each reach nearly 60 per cent […]
Research from Ampere Analysis reveals that KPop Demon Hunters was the most popular movie on subscription streaming platforms in 2025, and the most watched film of all time on Netflix, surpassing 1 billion viewing hours. The streamer has delivered cultural phenomena before, but as a family-friendly movie, KPop Demon Hunters is one of the first […]
Nielsen, the audience measurement specialist, data and media intelligence, has announced the results of its co-viewing pilot for February’s top live televised events. The new data shows an average +4.19 per cent lift in total viewers for the following marquee live events: Super Bowl LX, Olympics Opening Ceremony, NBA All Star Game, Daytona 500, Olympics […]
Ookla has published its latest analysis on mobile network quality across 30 European markets. Research by Luke Kehoe, Lead Industry Analyst at Ookla, reveals a significant ‘hidden; performance gap during peak hours that aggregate national metrics often mask. Key takeaways include: Spain is Europe’s most congested mobile market at evening peak, with a framework value […]
US viewers spent nearly 80 billion minutes watching football matches in 2025, according to a report from Nielsen. Heading into the FIFA World Cup 2026, Nielsen’s report shows the rise in popularity of the world’s most popular sport in the US. The report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, delves into […]
As of December 2025, Italy has 283 TV channels nationwide, operated by just under 100 broadcasters – two‑thirds of them domestic. Excluding duplicates and time‑shifted versions, there are 211 parent channels, according to the 2025 report of the Italian broadcasting association Confindustria Radio TV. High definition has become the standard, with 130 HD channels; for […]
Two new studies examining digital piracy across Latin America reveal that consumers who use illegal streaming, download, and IPTV services face dramatically higher risks of malware, phishing, financial fraud, and data compromise than users of legitimate online platforms. The research was commissioned by anti-piracy coalition the Alliance for Creativity and Entertainment (ACE). Conducted by cybersecurity […]