Prime Video is expanding add-on subscriptions to Denmark, Norway and Switzerland. Customers in these countries can now subscribe to a range of streaming services directly within the Prime Video app. Available services vary by country, with a selection at launch including HBO Max, SkyShowtime, Apple TV, MGM+, Lionsgate+, MUBI, Hayu, Crunchyroll, Universal+ and BritBox.

All customers, regardless of whether they have a Prime membership, can now access these subscriptions through Prime Video. The new partners will be seamlessly integrated into the Prime Video experience, allowing customers to browse, subscribe, and stream content from their desired streaming services all in one place. Customers can manage their subscriptions on Prime Video through their existing Amazon account with no need to switch between apps or create separate logins.

“We are thrilled to bring add-on subscriptions to customers in Denmark, Norway, and Switzerland,” says Elisabetta Carruba, Director, Channels, EMEA. “Customers can now enjoy an unrivalled portfolio of series and movies alongside Prime Originals and Exclusives. This is an important step in our goal of becoming the number 1 entertainment destination for our customers across Europe”.

Qaisar Rafique, EVP, Commercial Development EMEA & APAC, at Warner Bros Discovery, commented: “Expanding our partnership into Norway and Denmark is an important next step as we bring HBO Max to even more Prime Video customers. Following successful launches of HBO Max on Amazon Prime Video in territories including the UK, Germany, Australia, and recently New Zealand, this expansion into new territories helps us scale with trusted partners and make it easier for customers to discover and subscribe to the premium entertainment offered by HBO Max on both Prime Video and HBO Max app and website.”

Prime Video add-on subscription selection at launch per territory:

• Denmark and Norway: SkyShowtime, Apple TV, HBO Max, MGM+, Crunchyroll, Hayu, Lionsgate+, BritBox, MUBI
• Switzerland: Apple TV, MGM+, Crunchyroll, Hayu, Lionsgate+, CineMix+, Universal+, MUBI

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Categories: Articles, Broadcast, Premium, VOD

Tags: britbox, Crunchyroll, HBO Max, Prime Video