Advanced Television

HBO Max

Max returning to HBO Max name

At Warner Bros Discovery’s (WBD) Upfront presentation at Madison Square Garden, New York, the company made the surprise announcement that its Max streaming service will be reverting back to its old name. The rebrand will occur this summer, and comes two years after the ‘HBO’ was dropped from ‘HBO Max’. The decision was largely questioned […]

May 14, 2025By Nik Roseveare

Max replacing BluTV in Turkey

Warner Bros Discovery (WBD) has confirmed that its Max streaming service will launch in Turkey next year. Max will replace WBD’s existing SVoD service, BluTV, which it acquired in late 2023. WBD’s Turkish content chief, Deniz Şaşmaz Oflaz, made the announcement during a panel at Content London, saying the switchover will occur in spring 2025. […]

December 6, 2024By Nik Roseveare

Spain: HBO Max on Movistar

HBO Max, the streaming service from Warner Bros Discovery, is now available to all customers of the Movistar’s Ficción Total package, at no extra cost. Customers can enjoy HBO Max via direct access through the main Movistar Plus+ navigation and the on-demand service. HBO Max offers a selection of series, movies and special programmes from […]

April 2, 2024

MAX takes action on password-sharing

MAX, the Warner Bros Discovery SVoD service will start cracking down on people sharing passwords outside their household “starting later this year”, confirmed Jean-Briac Perrette, the company’s president and CEO of global streaming, while speaking at Morgan Stanley’s Technology, Media, and Telecom 2024 conference in San Francisco Dan Goman, CEO & Founder of cloud-native media supply […]

March 7, 2024

Tiger Aspect orders more animated Mr Bean

Tiger Aspect Kids & Family (a Banijay Kids & Family company), has announced its hit comedy, Mr Bean: The Animated Series, has been commissioned for a fourth run, in partnership with Warner Bros Discovery and ITVX, through deals agreed by Banijay Rights. Executive produced and voiced by Rowan Atkinson, Season 4 will comprise 52 x […]

January 4, 2024

WBD to start European Max rollout in 2024

Warner Bros Discovery (WBD) will commence rolling out Max across Europe in spring 2024, with countries under its current HBO Max footprint being the first to receive the SVoD service. The news was revealed during a keynote at MIPCOM from WBD international chief Gerhard Zeiler and WBD head of streaming for Europe, Leah Hooper Rosa. […]

October 16, 2023Nick Snow @ MIPCOM

Forecast: SVoD revenues $127bn by 2029

Global SVoD revenues will reach $127 billion (€119bn) by 2029; up from $107 billion in 2023, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. The US and China will account for half of the 2029 total. The US will add $2 billion of the $20 billion extra SVoD revenues between […]

September 25, 2023

Report: Prime Video leads streamers in Spain

Prime Video is the market leading streaming service in Spain once again, according to the latest data from GECA, with a 67.3 per cent audience share. Netflix is a close second with 65.2 per cent, followed by Disney+ with 37.3 per cent (a significantly growth), HBO Max with 31 per cent, Movistar Plus with 22.4 […]

August 4, 2023From David Del Valle in Madrid

Warner Bros Discovery greenlights When Nobody Sees Us

Warner Bros Discovery (WBD) has announced the greenlight and start of production of 8 x 50” Max Original When Nobody Sees Us based on the novel of the same name by Sergio Sarria and published by Espasa. Daniel Corpas leads the writing team, with the collaboration of Arturo Ruiz and Isa Sanchez. Enrique Urbizu will […]

June 27, 2023

Baltics: WBD signs HBO deal with Go3

Warner Bros Discovery (WBD) is expanding its existing content deal with Go3, the Baltics OTT service, to bring HBO and Max Originals content to subscribers in Lithuania, Latvia and Estonia. The deal will see a library of HBO and HBO Max content, including House of the Dragon, Succession (pictured), Boardwalk Empire, True Blood, The Wire, The Sopranos, […]

June 26, 2023