Following the UK launch of HBO Max on March 26th, the British Board of Film Classification (BBFC) has confirmed the successful deployment of its first AI tool to support BBFC Compliance Officers in the classification of the streaming service’s entire library. The BBFC notes that this is the first time it has developed and deployed […]
JioHotstar and Warner Bros Discovery [WBD] have announced a partnership expansion that brings HBO Max to India exclusively on JioHotstar. Available immediately, the HBO Max hub offers a library of content from iconic brands, including HBO, Max Originals, Warner Bros Pictures, Warner Bros Television and DC Studios. Kevin Vaz, CEO – Entertainment, JioStar, commented: “This […]
Malcolm in the Middle: Life’s Still Unfair is officially the #1 season premiere this year on Disney+ (internationally) and Hulu (in the US), driving 8.1 million views globally after its first three days following its April 10th debut. Additioanlly,it’s also the second biggest season premiere on Disney+ in Latin America ever (behind Loki Season 1) […]
Debut data from Ampere’s new Streaming Advertising Analytics service (US) shows that major streamers are using different strategies for ad delivery for movies and TV series. Movies deliver longer, uninterrupted viewing, while episodic TV supports higher ad frequency through natural breakpoints and binge viewing. The findings highlight how platforms are matching ad delivery with content […]
Brits are becoming increasingly willing to watch more ads in exchange for cheaper streaming. The research from subscription bundling platform, Bango, comes from the Subscription Signals report which surveyed 1,500 UK consumers. The findings show that more than two in five (42 per cent) of Brits would tolerate twice as many ads in streaming and […]
In streaming, momentum has carried the market a long way, but increasingly, it’s having to work harder. Futuresource’s SVoD Market Outlook report shows that global SVoD subscriptions have reached 2.2 billion worldwide and are on track to achieve 2.6 billion by 2030. It highlights a market where growth continues to be shaped less by acquisition, […]
Disney+ has announced a three-season renewal for FX’s Welcome to Wrexham, the Emmy Award-winning docuseries from Rob Mac and Ryan Reynolds. The deal will carry the show through to an eighth season, expected to stream through 2029. The news comes as the series prepares to premiere its fifth season on May 15th, with the first two […]
HBO Max reached 1.5 million UK subscribers within its first five days after launching on March 26th, based on scaled estimates of sign-ups and service activations from Ampere Analysis’s SVoD Economics dataset. This initial surge reflects strong early adoption, with further significant growth expected beyond this period, particularly driven by TNT Sports content on HBO […]
Netflix has announced the grand opening of Netflix Animation Studios (NAS) in Vancouver, British Columbia, Canada. The studio was officially unveiled by Brenda Bailey, British Columbia’s Minister of Finance, followed by a ribbon-cutting ceremony with Netflix Chairman of Film Dan Lin; Netflix Head of Feature Animation and Family Film, Hannah Minghella; Honourable Anne Kang, British […]
Roku has announced the launch of its SVoD platform Howdy in Mexico – priced at $39 pesos (€1.90) per month. Howdy offers subscribers unlimited access to a growing library of the entertainment, featuring thousands of titles and hours of content from partners including Lionsgate, Sony and TV Azteca, alongside select Roku Original titles. April launches […]