The 2026 FIFA World Cup concluded with a historic final and record-setting audience engagement of nearly 63 million Americans watching, according to Reuters. In addition to the 38.9 million viewers turning into the English-language telecast on Fox, an additional 23.9 million viewers watched the Spanish-language telecast on Telemundo, reports Reuters. At the same time, Telemundo […]
World Rugby and ITV have announced a deal that will see ITV become the exclusive UK broadcast partner for Men’s Rugby World Cup Australia 2027, bringing every moment of the tournament to audiences across the UK. The agreement ensures that evey match from Men’s Rugby World Cup 2027, taking place across Australia from October 1st […]
YouTube recorded more than 200 billion views related to the FIFA World Cup 2026. A total of 1.7 billion people consumed World Cup content on the video-sharing platform, more than 550 million of them directly on their living room TVs. YouTube’s official broadcast of the final, seeing Spain beat Argentina 1-0 on July 19th, attracted […]
Prime Video will exclusively premiere a docuseries that offers behind-the-scenes access to the Spanish National Team’s historic triumph at the FIFA World Cup 2026 — the feat that gave Spain its second star after defeating Argentina in the final on July 19th. Featuring never-before-seen footage and testimonies from those involved, audiences will have access to […]
Yospace, a specialist in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 FIFA World Cup. This equates to 297 million advertisements per day during the 39-day tournament, which is a big increase on other recent global events – the Paris 2024 Summer Games saw 41 per […]
Nielsen has released its All Screens Video Landscape Report for June 2026. The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens: TVs, PCs/laptops, smartphones, and tablets. June delivered a significant shakeup in the content distributor rankings as public broadcaster […]
AppsFlyer, the Modern Marketing Cloud, has shared data measuring UK app activity across England’s run through the FIFA World Cup 20266. The data found that the UK stands out from every other market for one reason: it’s the only one that jumped when its own team scored in the knockout rounds. “England fans lived two […]
Analysis from creative effectiveness platform System1 reveals that David Beckham and Lionel Messi are far less prominent in World Cup advertising than online conversation suggests. Beckham appeared in 10 per cent of global World Cup ads, while Messi featured in 8 per cent. Some commentators questioned whether repeated appearances risked promoting the footballers’ personal brands […]
Everyone TV has revealed Barb viewing data shows a significant increase in the number of people watching the 2026 FIFA World Cup over broadband, highlighting the UK’s continued shift towards internet-delivered TV. Barb data shows that the share of viewing from broadband-only homes for England’s group-stage matches (on June 17th, 23rd and 27th) rose by […]
Ahead of the release of its H1 2026 results, M6, the official FTA broadcaster in France of 54 FIFA World Cup 2026 matches (with beIN Sports covering the event on a pay-TV basis) reports that it attained an audience of 60 million viewers for the tournament across both its linear channel and its M6+ platform. […]