Advanced Television

World Cup

DE-CIX: Argentina v Egypt breaks global traffic record

While millions of football fans worldwide watched the FIFA World Cup Round of 16 match between Argentina and Egypt on July 7th, data traffic across DE-CIX’s global Internet Exchanges reached a new all-time high. Aat 8:05 p.m. CEST (6:05 p.m. UTC), a new record of 29.517 terabits per second (Tbit/s) was measured – the highest […]

July 8, 2026

BBC: England v Mexico sets multiple audience records

England’s 3-2 World Cup triumph over Mexico in the early hours of July 6th sparked the biggest day ever recorded for BBC iPlayer, for the BBC Sport website and app and for BBC Sport’s social video views, as millions of fans turned to the BBC to follow a night of dramatic football. The Round of […]

July 7, 2026By Nik Roseveare

Research: Brits say no to World Cup half-time show

Research from LoopMe reveals that UK broadcasters’ concerns around whether to air the live half-time entertainment show at this year’s FIFA World Cup Final (on July 19th), are well-placed. The show – which is set to feature Madonna, Shakira and BTS – has prompted debate about the direction of footballing media coverage, with some broadcasters […]

July 7, 2026

BT sees 1,398% increase in BBC iPlayer traffic for England v Mexico

England fans may be a little hoarse and blurry-eyed in the aftermath of their Round of 16 victory, but BT’s broadband network data suggests the nation was wide awake when it mattered. During England’s late-night World Cup match against Mexico, BT saw a 1,398 per cent increase in peak BBC iPlayer traffic compared with the […]

July 6, 2026By Nik Roseveare

M6 sets viewing records with France v Paraguay

An average of 12.2 million viewers in France watched the FIFA World Cup 2026 match between Les Bleus and Paraguay on July 4th, with the channel’s audience share hitting 76 per cent – with 87 per cent of the 25-49 year-old audience and 55 per cent of the 15-34s. M6 Group, which holds the FTA […]

July 6, 2026From Pascale Paoli-Lebailly in Paris

England vs DR Congo delivers BBC’s biggest TV audience of 2026

England’s dramatic FIFA World Cup victory over DR Congo on July 1st delivered the BBC’s biggest live audience of 2026, with a peak audience of 16.3 million watching the Three Lions emerge victorious on BBC One and BBC iPlayer and enter the Round of 16. The match also averaged 14 million viewers and was the […]

July 2, 2026By Nik Roseveare

ITVX sees record month driven by World Cup, Love Island

ITVX has reported its strongest monthly performance to date, crossing the 400 million monthly streams milestone for the first time in June. Driven by a summer schedule of live sport and reality content, the platform has recorded 468 million streams, and  21 million users across the month. This represents an increase of 173 million streams […]

July 2, 2026By Nik Roseveare

DAZN: “World Cup ad revenue exceeding expectations”

DAZN is generating significant advertising revenues with its FIFA World Cup 2026 coverage, according to Joao Ramires, Vice President of Media and head of advertising for DAZN Spain. The sports streaming platforms holds the rights to the World Cup in Spain, Japan and Italy. Speaking to Spanish business daily El Economista, Ramires said the World Cup […]

July 2, 2026From David Del Valle in Madrid

TAG: World Cup pirates sunk by ad industry action

TAG, a non-profit created by the global advertising industry to fight ad-related criminal activity and address other supply chain challenges, has announced a cross-industry initiative to cut off advertising revenue to 1,376 digital piracy sites providing illegal streams or other content stolen from the 2026 FIFA World Cup. “Global sporting events like the World Cup are […]

June 30, 2026

Canada: World Cup Knockout victory sets viewing record

Canada’s Men’s National Team continued their FIFA World Cup 2026 run with big win on June 28th as they secured their first-ever Knockout Stage victory with a 1-0 victory over South Africa. Attracting an average audience of 5.2 million viewers on TSN, RDS, CTV, Noovo and Crave, Canada vs South Africa becomes the country’s most-watched […]

June 30, 2026