System1, the Creative Effectiveness Platform, has revealed the top-performing advertising campaigns from the 2026 Winter Olympics, with emotional storytelling, consistent brand execution and inspiring narratives of perseverance emerging as the strongest drivers of effectiveness. With more than 100,000 ads, System1’s Test Your Ad Competitive Edge platform is a large database of emotional response norms. Its Star Rating […]

Research from Ampere Analysis highlights the critical role local Originals have played in Netflix’s international success in penetrating new markets. Audiences worldwide continue to show a strong preference for locally produced content, and in 2025, 52 per cent of Netflix’s Original TV season releases were non-English-language. Breaking into majority territory for the first time, this […]

The Film and TV Charity’s second Money Matters report – examining the financial resilience of industry workers – uncovers that the UK’s film, TV, and cinema industry is becoming increasingly unsustainable for far too many of the people who keep it running. Drawing on more than 2,000 responses from industry workers, the report reveals a […]

In November 2025, Spotify launched audiobooks included in its premium subscriptions in Sweden. The launch has contributed to an 80 per cent increase in household penetration for audiobooks, corresponding to approximately 1 million households. In total, more than half of Swedish households now have access to audiobooks through a subscription reports Mediavision. “By including audiobooks […]

Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]

Scotland’s win in The Calcutta Cup over England on February 14th in the Guinness Men’s 6 Nations has delivered ITV’s biggest peak audience of the year with 5.3 million viewers across ITV1 and ITVX – up from the peak of 5 million who watched England beating Wales on February 9th. Produced by ITV Sport Production, […]

European Broadcasting Union (EBU) Member broadcasters are delivering the Milano Cortina 2026 Winter Olympic Games to mass audiences across Europe, with strong viewership figures reported during the opening days of competition, which started on February 6th.. RAI recorded a peak audience of 4.9 million for its early alpine skiing coverage as Italy’s Sofia Goggia secured […]

Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked engagement across the open internet, which includes news sites and blogs. and – from this – identified the top five performing Super Bowl ad campaigns. Hellmann’s ad, starring Andy Samberg […]

While streaming platforms attempt to claim a larger share of sports viewership in the US, research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow multiple sports throughout the year. TVB’s 2026 Sports Survey takes an in-depth look at how sports viewers consume live events and sports news, with a special […]

Sky Original drama Under Salt Marsh, produced by Little Door and created, written and directed by Claire Oakley, has made a strong debut on Sky and streaming service NOW. Starring Kelly Reilly and Rafe Spall, the series quickly found its audience, with the first episode (airing on January 30th) drawing 1.8 million viewers in its first seven […]