A peak of 7.7 million viewers watched ITV’s coverage of the opening match of the FIFA World Cup 2026 across TV and streaming on June 11th, which saw tournament co-hosts Mexico secure a 2-0 win against South Africa at the Estadio Azteca in Mexico City. Produced by ITV Sport Production, part of ITV Studios, the […]
The FIFA World Cup 2026 is set to keep Britain awake long after midnight, with millions preparing to sacrifice sleep, change working patterns and tune in from bed as fixtures kick off across North American time zones. Research from Virgin Media O2 reveals nearly a third of UK football fans (29 per cent) plan to […]
As the FIFA World Cup 2026 readies to kick off, a survey from Harris Poll finds that half of Americans plan to watch at least one match on TV, streaming, or social media over the course of the tournament. The survey also reveals that more than one in four Americans say they have only recently […]
System1, the Creative Effectiveness Platform, has crowned Irn-Bru the winner of the 2026 Advertising World Cup, topping a field of 130 World Cup-themed ads tested across the UK, US, Brazil, Europe and Australia. This year’s tournament was the most competitive yet. Twenty-two ads achieved a Star Rating of 4.0 or higher, compared with just two […]
Netflix is set to strengthen its position as the world’s leading subscription streaming service over the next five years, despite a new wave of industry consolidation that is reshaping the competitive landscape, according to forecasts presented by Maria Rua Aguete, Omdia’s global Head of M&E, at NEM Dubrovnik. Omdia projects Netflix will grow to nearly […]
ITV has reported that the debut of its thirteenth season of Love Island attracted a consolidated 2.1 million viewers, up on the most recent Love Island All Stars series. Love Island, the popular reality dating series, continues to generate ITV’s biggest 16-34 audience of the year, currently averaging 0.7 million viewers in this demographic. Meanwhile […]
Following its launch on June 9th 2025, ITV Quiz has earned the title of the fastest-growing digital channel in the top 30. Over the past year, the free-to-air destination has climbed up the industry rankings, climbing 27 places to land at Number 27. This rapid ascent is driven by a 95 per cent increase in […]
There are over 136 million football fans in North America, up 10.9 per cent from 5 years ago, according to research from Nielsen in a new research report titled The Fans Behind The Game: FIFA World Cup 2026 Edition. Leading into the tournament, which kicks off on June 11th, the report examines audience, engagement, content […]
Television, streaming services, social media and online video have become embedded in everyday life, shaping how people consume information and entertainment. A series of surveys from YouGov research explores how UK adults consume media, how much time they spend doing so, and the extent to which they believe media affects their ability to concentrate. UK […]
ITVX has reported its most successful May on record, outperforming 2025’s previous high-water mark with four days of the month remaining. Total streams for the month rose by +19 per cent year-on-year – representing an increase of over 45 million streams compared to May 2025. May also marks only the second month this year (following […]