Advanced Television

Consumer Behaviour

Survey: Audiences’ top AI concern is blurred reality

In an era when artificial intelligence (AI) is increasingly woven into creative pipelines, the question of how consumers feel about AI’s role in entertainment has moved from speculative to urgent. A survey from Hub Entertainment Research finds that while consumers increasingly expect AI to reshape everyday life, their acceptance of AI in entertainment depends heavily […]

January 15, 2026

Report: Consumers managing subscriptions more actively

Recurly, a subscription growth platform, has released its 2026 State of Subscriptions report. US consumers are changing how they use subscriptions, and the shift is making the business model stronger. Rather than treating subscriptions as set it and forget it expenses, consumers are managing them more actively. They pause when they need a break, cancel […]

January 15, 2026

Research: 49m unused gaming consoles in UK

With gamers powering up new consoles and video games at Christmas, the upgrade in new tech has resulted in approximately 49 million old consoles sitting unused in UK homes, according to research from Virgin Media O2. In total, the combined value of this unused tech has been calculated at £4.14 billion. The build-up of unused […]

January 9, 2026

Australia: Ashes sets viewing record on Kayo Sports

The 2025/26 Ashes series has recorded the highest average audience of any Test series on Kayo Sports, and across all Foxtel Group platforms in Australia.The series, which saw Australia  thump England, 4-1, also recorded 1.3 billion minutes streamed, making it the most streamed ever on Kayo Sports, and across all Foxtel Group platforms. Kayo Sports audiences […]

January 9, 2026

Research: 61% US homes use smart TV as primary streaming device

Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media […]

January 8, 2026

Report: Sports organisations losing money to anonymous fans

Dizplai, the strategic growth partner, has released the Anonymous Fan Index, an industry report exposing the financial impact of ‘anonymous fandom’ across global sport. The findings, taken from a group of senior industry experts, reveal a rapidly widening gap between the attention sports organisations generate and the revenue they can actually capture, with one in […]

January 8, 2026

Junior Eurovision Song Contest sets social media records

The 23rd Junior Eurovision Song Contest proved popular with young audiences around the world, surpassing 100 million views on TikTok for the first time and setting new records on Instagram and Facebook, reports the European Broadcasting Union (EBU). Broadcast on December 13th 2025, the Junior Eurovision Song Contest 2025 reached 16 million viewers across 14 […]

January 8, 2026

Analysis: Telco customer loyalty is dead

Teresa Cottam, founder and Chief Analyst at Omnisperience and author of Telecoms Customer 2035, has issued a ruthless wake-up call for the telecoms industry: if telcos want to thrive in 2035, they urgently need to rethink customer relationships. According to Cottam, the evidence is stark. Hundreds of billions spent on 5G networks, fibre-to-the-home, digital transformation […]

January 6, 2026By Colin Mann

Sky Sports sees record audience for World Darts Championship

Sky Sports reports that it drew a record audience for the 2025/26 World Darts Championship, with total viewing up 13 per cent year-on-year across the tournament. Viewing was up over 100 per cent compared to four years ago on Sky Sports – the last pre-Luke Littler tournament, highlighting the impact of the teenage sensation on […]

January 6, 2026By Nik Roseveare

Survey: US streaming viewers more willing to accept ads

As US viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be, according to Hub. The semi-annual TV Advertising: Fact vs. Fiction study shows that more US viewers than ever are opting to save money by accepting ads, and fewer viewers are saying they cannot tolerate TV ads. […]

January 6, 2026