Everyone TV has revealed Barb viewing data shows a significant increase in the number of people watching the 2026 FIFA World Cup over broadband, highlighting the UK’s continued shift towards internet-delivered TV. Barb data shows that the share of viewing from broadband-only homes for England’s group-stage matches (on June 17th, 23rd and 27th) rose by […]
Ahead of the release of its H1 2026 results, M6, the official FTA broadcaster in France of 54 FIFA World Cup 2026 matches (with beIN Sports covering the event on a pay-TV basis) reports that it attained an audience of 60 million viewers for the tournament across both its linear channel and its M6+ platform. […]
The FIFA World 2026 touched down in Canada for the first time ever this summer, and Bell Media’s exclusive live coverage of the tournament captivated audiences across the country. Overall, 30.5 million unique Canadian viewers (75 per cent of Canada’s population) watched live tournament coverage on TSN, RDS, CTV, Noovo, and Crave, according to preliminary […]
The FIFA World Cup Final on July 19th, which saw Spain crowned world champions after beating Argentina, attracted a peak audience of 15.8 million million across BBC One and BBC iPlayer, giving the BBC 64 per cent share of all TV viewing. An average audience of 13.9 million tuned in to see the tournament finale […]
Spain’s 2026 World Cup final victory over Argentina on July 19th delivered the biggest television audience ever recorded for a World Cup match in Spain, attracting an average of 15.7 million viewers and an 87.1 per cent audience share, according to preliminary figures released by Barlovento Comunicación, based on data from Fiftyfive. The audience figure […]
After England’s semi-final defeat on July 15th ended hopes of bringing the World Cup home, the assumption may have been that fans would switch off rather than stay up for the third-place match. But BT network analysis suggests there was still a clear appetite to see how England’s tournament would end. During England v France […]
Following the FIFA World Cup Final, Captify, a specialist in Search Intelligence, has revealed analysis showing the brands that won – and lost – consumers’ attention during the tournament. Drawing from billions of real-time search signals across the open web, Captify’s data also reveals that football fans are doing far more than following the action […]
ESPN, the sports network, generated its most-watched first half of the year in more than a decade across the US as viewerss consumed a combined 288 billion minutes of sports content across ESPN and ESPN on ABC during Nielsen’s first half 2026 calendar period. The total represents a 13 per cemt increase versus the same […]
As live sports audiences increasingly shift to streaming, research from DoubleVerify (DV) explores how viewers engage with live sports and advertising around major events like the World Cup in streaming environments. “Our data shows that live sports streaming provides a highly engaged environment for advertisers,” said Collette Spagnolo, VP of Marketing, Integrated Marketing and Analytics […]
According to research from Virgin Media O2 and Akamai, despite good intentions, many UK adults are finding it difficult to disconnect before they go to sleep, with more than three-quarters (76 per cent) taking their mobile phone to bed with them. More than one in four (29 per cent) Brits say their mobile negatively impacts […]