Advanced Television

Consumer Behaviour

Ofcom: Most viewers happy with public service broadcasters

Ofcom has shared more highlights from its Nations Report looking into how people in the UK access and consume different forms of media. The research reveals that seven even in ten people who use public service broadcasters (PSBs) said they are satisfied with them. The PSBs are considered to deliver well in most areas, in […]

July 30, 2026

Research: Parents struggling to balance phone use

More than half (56 per cent) of children aged 8 to 16 say their parents’ unintentional phone use causes them to miss important family moments according to research by Virgin Media O2. It comes as 43 per cent of parents of under-18s struggle to only use their phone intentionally. Half (50 per cent) say they […]

July 30, 2026

Ofcom: Netflix first choice when seeking something to watch

A report from Ofcom reveals that UK audiences are now more likely to turn to Netflix than the BBC when deciding what to watch. The media regulator’s annual Media Nations report shows that 26 per cent say Netflix is their first choice when looking for something to watch, with the BBC next at 25 per […]

July 29, 2026By Nik Roseveare

Nielsen: YouTube takes 13.8% of US TV watch-time in May

Streaming usage appeared to begin its summer ascent in May 2026 as US audiences’ time spent streaming increased to 48.6 per cent of total TV watch-time (+1.0 pt.), according to Nielsen’s latest The Gauge and Media Distributor Gauge reports. Additionally, overall TV usage exhibited a notably smaller monthly decrease compared to previous April-to-May transitions, declining […]

July 29, 2026

Record Tour de France audiences for WBD across Europe

Warner Bros Discovery (WBD) has reported that a record number of viewers watch its coverage of the 2026 Tour de France, with audiences growing across streaming, television and digital platforms. Driven by HBO Max, more people in Europe streamed the Tour de France than ever before with in-app features boosting audience engagement. This included the […]

July 29, 2026By Nik Roseveare

Sky Sports: “Premier League boosts hospitality sector”

As pubs and bars prepare for the new Premier League season, live football continues to demonstrate its power to bring fans together and transform hospitality venues into thriving destinations. The 2025/26 season was Sky Sports’ most watched Premier League season ever, with total Premier League viewing up 25 per cent year on year. Last season, […]

July 28, 2026By Nik Roseveare

Survey: TV OS becoming front door to streaming in US

Smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how US viewers discover and watch content, reports Hub Entertainment. Soon, asking “What good TV shows are you watching?” may be less relevant than asking, “What TV set do you own?” Whether a household owns a Samsung, LG, Roku […]

July 28, 2026

Research: iPhone users watch more Microdramas than Android

Omdia research shows that iPhone users spend around 40 per cent more on microdrama apps than Android users, while also challenging common assumptions about who consumes and pays for this rapidly growing form of entertainment. Although microdramas are often perceived as appealing primarily to lower-income or niche audiences, Omdia’s research suggests the reality is far […]

July 28, 2026

Nielsen celebrates most-watched scripted shows in US TV history

Fifty-seven years ago this July, the most-watched television event in US history occurred as nearly every American viewer was glued to their TV set when man walked on the moon for the first time.  In honour of this historic event and America’s 250th birthday, Nielsen has put together the list of the Top 5 Nights […]

July 28, 2026

Survey: 56% say rising streaming costs hard to justify

TV and film streaming have become a staple part of household entertainment, with many households paying for multiple subscriptions to access their desired content. Around 60 per cent spend £21 or more a month on paid streaming subscriptions, including 7 per cent who spend more than £60. However, rising costs are driving many to question […]

July 27, 2026