Research from CTAM, the entertainment and technology marketing organisation, and Hub Entertainment Research, the insights agency, tracking how people choose and consume content, reveals the streaming industry’s hidden retention challenge. Rather than price or content quality, the streaming user experience (UX) is cited by 36 per cent of viewers, and 43 per cent of viewers […]
Research from LoopMe reveals that UK broadcasters’ concerns around whether to air the live half-time entertainment show at this year’s FIFA World Cup Final (on July 19th), are well-placed. The show – which is set to feature Madonna, Shakira and BTS – has prompted debate about the direction of footballing media coverage, with some broadcasters […]
The ICC Women’s T20 World Cup 2026 was the most watched iteration of the tournament on record with 15 million viewer hours on Sky Sports (since 2016 when data became available). The final between England and Australia on July 5th was also record-breaking with a peak audience of 678k, which is the highest ever for […]
As the UK embraced the hottest May and June weather since records began, System1’s latest creative effectiveness data reveals how ice cream brands are embracing decades of distinctive brand-building to achieve exceptional performance. Cornetto and Ben & Jerry’s lead the pack, with Cornetto’s iconic jingle and Ben & Jerry’s instantly recognisable visual identity demonstrating the […]
England fans may be a little hoarse and blurry-eyed in the aftermath of their Round of 16 victory, but BT’s broadband network data suggests the nation was wide awake when it mattered. During England’s late-night World Cup match against Mexico, BT saw a 1,398 per cent increase in peak BBC iPlayer traffic compared with the […]
The Asia Video Industry Association’s Coalition Against Piracy (CAP), in partnership with YouGov, has released the findings of its 2026 consumer survey examining video piracy across eight Asia-Pacific markets, which found that 44 per cent of consumers continue to access pirated content, down from 46 per cent in 2025. Singapore leads the way with the […]
An average of 12.2 million viewers in France watched the FIFA World Cup 2026 match between Les Bleus and Paraguay on July 4th, with the channel’s audience share hitting 76 per cent – with 87 per cent of the 25-49 year-old audience and 55 per cent of the 15-34s. M6 Group, which holds the FTA […]
Millions of households are considering switching away from traditional broadband providers as consumers increasingly seek better value, stronger service and greater flexibility, according to new research released to mark Broadband Independents’ Day on July 4th. The national awareness campaign, led by the Independent Networks Co-operative Association (INCA), celebrates the role independent broadband providers – known […]
As the inaugural NBA on Prime season came to a close with the New York Knicks breaking a 53-year drought to win their third NBA Championship on June 14th, Prime Video confirmed its coverage outside of the US was up 28 per cent year-on-year across the first season, with significant viewership increases throughout Europe, Asia […]
England’s dramatic FIFA World Cup victory over DR Congo on July 1st delivered the BBC’s biggest live audience of 2026, with a peak audience of 16.3 million watching the Three Lions emerge victorious on BBC One and BBC iPlayer and enter the Round of 16. The match also averaged 14 million viewers and was the […]