Spain’s 2026 World Cup final victory over Argentina on July 19th delivered the biggest television audience ever recorded for a World Cup match in Spain, attracting an average of 15.7 million viewers and an 87.1 per cent audience share, according to preliminary figures released by Barlovento Comunicación, based on data from Fiftyfive. The audience figure […]
After England’s semi-final defeat on July 15th ended hopes of bringing the World Cup home, the assumption may have been that fans would switch off rather than stay up for the third-place match. But BT network analysis suggests there was still a clear appetite to see how England’s tournament would end. During England v France […]
Following the FIFA World Cup Final, Captify, a specialist in Search Intelligence, has revealed analysis showing the brands that won – and lost – consumers’ attention during the tournament. Drawing from billions of real-time search signals across the open web, Captify’s data also reveals that football fans are doing far more than following the action […]
ESPN, the sports network, generated its most-watched first half of the year in more than a decade across the US as viewerss consumed a combined 288 billion minutes of sports content across ESPN and ESPN on ABC during Nielsen’s first half 2026 calendar period. The total represents a 13 per cemt increase versus the same […]
As live sports audiences increasingly shift to streaming, research from DoubleVerify (DV) explores how viewers engage with live sports and advertising around major events like the World Cup in streaming environments. “Our data shows that live sports streaming provides a highly engaged environment for advertisers,” said Collette Spagnolo, VP of Marketing, Integrated Marketing and Analytics […]
According to research from Virgin Media O2 and Akamai, despite good intentions, many UK adults are finding it difficult to disconnect before they go to sleep, with more than three-quarters (76 per cent) taking their mobile phone to bed with them. More than one in four (29 per cent) Brits say their mobile negatively impacts […]
A peak audience of 24 million watched as Argentina knocked out England in their FIFA World Cup semi-final match on July 15th across BBC One and BBC iPlayer, giving the BBC an 85 per cent share of all TV viewing. It was the most-watched live television moment of the year across all broadcasters and the […]
The World Cup semi-final between France and Spain on July 14th attracted 20.24 million viewers for M6 in France. According to ratings body Médiamétrie, 73.1 per cent of the French audience over 4 years-old and 86.3 per cent of women under 50 saw the match. The game reached a level not attained in the two […]
Ahead of England’s FIFA World Cup 2026 quarter-final win over Norway, fans flocked online to watch the iconic anthems Three Lions, Wonderwall and Hey Jude – making July 11th the most-watched day for these respective music videos so far. Music video network Vevo analysed UK viewing habits and saw the following surges compared to daily […]
TNT Sports reports that it has made a strong start to its first exclusive live broadcast of the Tour de France in the UK, with audiences growing across all platforms. Following week one of the race into the first rest day (stages 1-9), TNT Sports has reached +41 per cent more television viewers compared to […]