Following Paramount+’s recent announcement that the UFC Freedom 250 event – held at the White House – reached a record-breaking 17 million total viewers on the platform across the US and Latin America, UFC has announced that viewership in additional countries, including Australia, China, India, South Korea, New Zealand and the UK, has doubled the […]
According to Nielsen’s April 2026 reports of The Gauge and Media Distributor Gauge, TV viewing patterns in the US during April were noticeably consistent with the same interval in previous years. In addition to the seasonal shift to spring and warmer weather, other drivers of April viewing trends included the conclusion of the NCAA Basketball […]
Audiovisual piracy cost the Italian economy €2.3 billion in 2025, including €902 million in GDP losses, €408 million in tax revenue and 11,100 jobs. While 20 million Italians (37 per cent of the population) engaged in piracy, this figure is down 4 per cent from 2024 and 7 per cent from 2023, suggesting anti-piracy efforts […]
Internet websites and mobile apps that provide access to content, goods or services infringing intellectual property rights (IPR) on a commercial scale often use the sale of advertising space as a key source of revenue. In addition to generating income for IPR infringers, the presence of legitimate brand advertising on such platforms can mislead consumers […]
UK consumers are becoming more informed, more deliberate and less forgiving when it comes to how companies collect and use their personal data, according to research from Usercentrics. The State of Digital Trust 2026 report found that four in five (80 per cent) UK consumers would stop using a service if they discovered their data […]
June 17th delivered the biggest day on the BBC Sport app since the blockbuster July 2024, when Alcaraz battled Djokovic in the Wimbledon final and England faced Spain in the Euro 2024 final. More than 3 million users came to the BBC for live pages, video and analysis on the biggest sporting stories across football, […]
Samsung Ads has published its latest State of CTV report that examines the evolution of streaming, from the rise of ad-supported viewing to the growing challenge of ‘ghost viewers’ who cycle in and out of platforms. Key takeaways include: Linear’s Audience Is Shrinking: While virtually all TV viewers now stream, 97 per cent of all […]
Nielsen has released the latest edition of the Ad Supported Gauge, which found that the total share of ad-supported TV is holding steady in Q1 2026, representing nearly 73 per cent of overall TV viewing across the US. From a category perspective, streaming captured a record-high 46.6 per cent share of ad-supported TV, driven by […]
Wiseapp Retail, a market intelligence solution based on real-time app and payment data, has shared its latest findings on the monthly active users (MAU) and usage time of major streaming apps in South Korea. According to a sample analysis of Android and iOS smartphone users in Korea, the combined MAU of streaming service apps reached […]
Across all TV audiences, the long-term rise in ad acceptance continues, with ad intolerance falling to a record low. Hub Entertainment Research released the latest wave of its semi-annual TV Advertising: Fact vs Fiction study showing that Gen Z viewers in the US are more accepting of ads when they help reduce the cost of […]