Report: Connected TV ad impressions triple in 2 years
February 26, 2020
In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), an asset management solution for TV and video ads. As revealed in the company’s latest Video Benchmarks Report, 49 per cent of all video ad impressions were served to CTV platforms in 2019 – more than triple the 16 per cent served in 2017.
Key findings include:
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Bank: AST SpaceMobile has 2 year head start on Starlink
- SpaceX wraps IPO; 8,000 launches by 2030
- Markets braced for SpaceX IPO
- Former SpaceX exec to build ‘space taxis’
- Eutelsat shares crash despite good news
- Analyst: Years of subs growth ahead for Starlink
- SES CEO: “Multi-orbit is now key”
- More details emerge on SpaceX IPO
- Viasat confident despite SpaceX threats