Channel 4 has partnered with CACI, the consumer and market intelligence specialists, to unlock smarter geo-targeting of audiences. Powered by CACI’s geospatial intelligence and Acorn data segments, which offer a rich classification system that segments all UK households and postcodes, Channel 4’s new Geo Mapping tool will give advertisers the tools to specifically address both […]

Xumo, the US streaming platform joint venture between Comcast and Charter, has announced expanded integrations with Gracenote and IRIS.TV. The new capabilities give advertisers access to distinct contextual signals across Xumo’s FAST inventory, supporting more precise, brand-enhancing activation across both linear and on-demand streaming content. Xumo is among the first to bring signals commonly associated […]

HBO Max has announced that Moments, a new contextual advertising capability for advertisers, will launch across select international territories by the end of 2026. Developed to help brands connect more precisely and effectively with HBO Max’s audiences, Moments enables advertisers to tailor their messaging to the themes, settings and on-screen context viewers are engaging with […]

ITV has announced that its live broadcast addressable advertising product, Live Addressable+, is now live, launching with a beta trial in partnership with Omnicom Media Group.  The initial trial in this exclusive partnership goes live with over 20 Omnicom Media brands across a range of categories including automotive, retail and telecoms before rolling out to […]

Bauer Media, the UK publisher and digital commercial audio broadcaster, has partnered with Experian, the data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into Bauer Media’s digital audio and publishing platforms, audioXi and Illuminate. This means advertisers can plan and run campaigns across Bauer’s […]

OpenX Technologies, the omnichannel supply-side platforms, has announced the launch of OpenX Attention Targeting, a capability that allows advertisers to target high-attention CTV inventory in real time. Powered by TVision, a specialist in CTV attention measurement, and available exclusively through OpenXSelect, this new integration enables advertisers to reach the most engaged CTV audiences and improve […]

Vudoo, a global commerce media technology company, has partnered with PubMatic, the AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, and commerce, offering advertisers and publishers a new way to connect engagement with conversion at scale. […]

Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone. Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns […]

LiveRamp, the data collaboration partner, has announced that the multimedia news brand, Daily Mail, and sports streaming platform, DAZN, have joined its collaboration network. These publishers now leverage LiveRamp’s Authenticated Traffic Solution (ATS) to enhance addressability across their premium audiences, enabling brands to activate and measure campaigns more effectively. LiveRamp’s Authenticated Traffic Solution helps publishers […]

MiQ, a programmatic media partner, has announced a partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company. MiQ consequently becomes the only managed service provider with access to Titan OS-level intelligence and extends MiQ’s European watching signals to over 20 million connected TVs (CTV). With this strategic partnership, MiQ enhances its TV Intelligence […]