Ad-supported Connected TV (CTV) video services could generate an average of $0.21 per hour of viewing (HOV) if every available advertising slot were sold, establishing a new monetisation benchmark across Hybrid VoD, AVoD, FAST and Broadcaster VoD services, according to Omdia’s report, Video Advertising KPI Benchmarks: Monetisation. The report finds the industry is currently operating […]
Data from Deutsche Bank’s deep dive into SpaceX’s Starlink broadband by satellite (and its Direct-to-Device, D2D connectivity) forecasts that Starlink broadband will be worth about ~$33 billion in 2030, while Starlink D2D is estimated at about ~$10 billion. D2D is going to be far less valuable than broadband because it can’t match up to terrestrial […]
As pubs and bars prepare for the new Premier League season, live football continues to demonstrate its power to bring fans together and transform hospitality venues into thriving destinations. The 2025/26 season was Sky Sports’ most watched Premier League season ever, with total Premier League viewing up 25 per cent year on year. Last season, […]
A study by global tech strategists Juniper Research predicts that global investment in Very Low Earth Orbit (VLEO) satellites will reach nearly $10 billion (€8.8bn) by 2031; rising from $5.2 billion in 2026. This growth of almost 100 per cent will be driven by: Expanding commercial interest in launching next-generation VLEO satellite constellations Increasing demand […]
A report from IoT market research firm Berg Insight staes that global IoT connectivity revenues increased 5 per cent to reach €14.5 billion in 2025. The monthly ARPU dropped 7 per cent to € 0.31. IoT connectivity revenues account for 1–4 per cent of service revenues for the largest mobile operator groups. The global number […]
Marketing is operating in an age of abundance. Today’s consumers face more content and choices than they have the attention or means to manage. AI agents are emerging as fundamental tools to help consumers cut through the noise and make decisions faster. Research by PHD in partnership with WARC reveals how quickly they are reshaping […]
More than half (53 per cent) of marketers are failing to use data insights to consistently drive campaign action, according to research from Adverity, the marketing data intelligence company. With the study exposing a stark gap between insight and action for marketers, data shows that 91 per cent of respondents take at least several days […]
Analysis from creative effectiveness platform System1 shows the HFSS advertising restrictions introduced in January 2026 have reduced the short-term sales potential of advertising across affected food categories, while long-term brand-building performance has remained broadly unchanged. Analysing advertising across HFSS-affected sectors, System1 found that Spike Rating, its predictor of short-term sales potential, has declined on average […]
The World Cup final takes place on July 19th, closing out the most expensive advertising period in years. Data from creator marketing platform Billo shows advertisers’ price of a single video ad rose 17 per cent in June, the tournament’s first month, compared with the average from July through September 2025. There was an increase […]
Futuresource Consulting’s latest Global Music Industry Market Outlook reveals a market increasingly shaped by premiumisation, emerging regions and the enduring power of physical media. The global recorded music market grew by 8.6 per cent in 2025, reaching $47.1 billion (€41.2bn) in consumer spend, according to Futuresource’s research. Streaming continues to dominate, accounting for 86 per […]