The Nordic countries added approximately 3.7 million paid subscriptions during the last 12 months, reaching a total of over 23 million, according to data from Mediavision. Sweden leads the Nordic market, both in size and growth. Over the past year alone, more than 2 million new paid subscriptions have been added in Sweden, accounting for […]
Canalys’s (now part of Omdia) latest research reveals that Southeast Asia’s smartphone market declined by 3 per cent to 22.8 million shipments in Q1 2025, marking its first contraction after five consecutive quarters of annual growth. Samsung reclaimed the top position with a 19 per cent market share, shipping 4.3 million units. Xiaomi was the […]
Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
Paid streaming subscriptions have reached an all-time high in Norway, with nearly 80 per cent of households now paying for at least one service. This represents a year-over-year growth of 6 per cent, according to data from Mediavision’s Nordic TV & Streaming analysis. Norway now leads the Nordic region in streaming uptake, well ahead of […]
Research from Kantar, the marketing data and analytics company, reveals that Netflix’s content-led surge, DAZN’s strong subscriber growth, and the rise of ad-supported and bundled offerings are influencing global streaming performance in Q1 2025. Netflix achieved its strongest start to a year since before the pandemic, with standout titles including Squid Game (the most enjoyed […]
The Middle East and North Africa (MENA) streaming video market is projected to reach $1.5 billion (€1.35bn) by the end of 2025, with SVoD subscriptions crossing 27 million, according insights presented by Maria Rua Aguete, Head of Media and Entertainment at Omdia, during her keynote address at the Comcast Technology Summit in Dubai, held in […]
Research reveals that illicit streaming devices (ISDs) in Taiwan are not only enabling rampant piracy, but also potentially pose significant cybersecurity threats to consumers and national infrastructure. The study was released at an enforcement workshop hosted in Taipei by the Taiwan Society of Convergence and the Asia Video Industry Association’s Coalition Against Piracy (CAP). The […]
Mediavision reports that ad-supported streaming services are gaining ground in Finland. According to Mediavision’s latest Nordic TV & Streaming analysis, 15 per cent of Finnish households now subscribe to at least one paid ad-supported streaming service (HVoD). This marks a significant increase of more than 65 per cent compared to the same period in 2024. […]
As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]