Ookla has analysed the Direct-to-Device (D2D) industry, based on Speedtest Intelligence data from July 2025 to March 2026. “Just a few years ago, the idea that a smartphone could connect to a satellite seemed more science fiction than technological possibility. But now, such connections are not only possible, they’re popping up in a growing number […]
After an all-time high of 599 scripted series produced in the US in 2022, the decline reached a 14 per cent fall in 2023. France, which has been praised for its funding public system and its ‘cultural exception’, is now at a similar tipping point. “Producers have become the unwilling bankers of their own industry,” […]
IAB has released its 2025 Internet Advertising Revenue Report, conducted by PwC. Despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion (€249.8bn) in 2025, reflecting a 13.9 per cent year-over-year increase. These results were particularly notable given that 2025 lacked major cyclical events such as the Olympics, FIFA World […]
Conjointly Brand Tracker has expanded its coverage to include the US video streaming industry, shedding light on brand performance across this competitive sector. Initial findings include: The US video streaming landscape is currently led by Netflix, which maintains the highest market presence across all tracking metrics: 92 per cent aided awareness, 79 per cent consideration, […]
Adlook, the media technology company, has released research spotlighting a valuable untapped sports audience for this year’s FIFA World Cup 2026. The study found that over half (56 per cent) of those watching the event in the UK will be casual viewers, with just over a third of viewers tuning in as ‘core’ football fans. […]
Kochava is calling on mobile marketers to rethink how they evaluate campaign performance, warning that ingrained short-termism has become one of the least-discussed problems in app marketing. With the digital market becoming increasingly crowded, the biggest threat to app growth in 2026 is no longer just competition or budget, but impatience. Kochava’s analysis suggests that […]
In streaming, momentum has carried the market a long way, but increasingly, it’s having to work harder. Futuresource’s SVoD Market Outlook report shows that global SVoD subscriptions have reached 2.2 billion worldwide and are on track to achieve 2.6 billion by 2030. It highlights a market where growth continues to be shaped less by acquisition, […]
India’s mobile services market is expected to witness a steady growth through 2030, driven by the 5G expansion and surging data consumption. While traditional voice revenues continue to decline, telcos are increasingly leveraging high-ARPU premium 5G plans and new monetisation levers for high-speed data services to drive revenue growth, reveals GlobalData, the intelligence and productivity […]
HBO Max reached 1.5 million UK subscribers within its first five days after launching on March 26th, based on scaled estimates of sign-ups and service activations from Ampere Analysis’s SVoD Economics dataset. This initial surge reflects strong early adoption, with further significant growth expected beyond this period, particularly driven by TNT Sports content on HBO […]
Research from Futuresource Consulting maps the global video creator population, their equipment decisions and the upgrade opportunity. The global online video content creator population reached 246 million in 2025 and is on track to grow to 267 million by 2030. That’s according to Futuresource Consulting’s Online Video Content Creator report, but the headline population growth […]