Barb hires McLevey as Head of Strategic Developments
July 30, 2026
Barb, the UK audience measurement specialist, has appointed Jen McLevey to the new role of Head of Strategic Developments.
McLevey will be tasked with ensuring all of Barb’s major strategic and operational projects are delivered against industry expectations and contractual commitments. She will be a key link between Barb’s stakeholders and its research contractors in helping to drive future development, while maintaining the quality of the Barb service. McLevey will report to Barb’s Chief Executive, Caroline Davey.
McLevey joins Barb after eleven years at TRP Research, a Barb-registered data-processing bureau. As Associate Director, she managed a range of complex research projects, including the development of metadata and monitoring service TRP Helix, with multiple stakeholders, such as broadcasters, regulators, production companies and ad agencies.
Davey commented: “Jen’s strong project-management skills, combined with her experience in and enthusiasm for trusted, independent audience measurement, made her the ideal candidate for this new role. She will play a vital role in coordinating the delivery of our major strategic projects to help our industry maintain a comprehensive understanding of what people watch.”
McLevey added: “I’m excited to join Barb at such a key time of growth and development. With a life-long love of our industry, I’m looking forward to being directly involved in work to ensure that audience measurement keeps pace with the changing ways people are watching content.”
This appointment follows Davey taking up the role of Chief Executive in June, at the same time as the promotion of two senior colleagues to Barb’s leadership team. Khaled El Serafy became Director of Data and Technology, while Luca Vannini became Director of Partnerships and Communications.
Other posts by :
- EchoStar to put Hughes Network into bankruptcy
- FCC explains C-band incentives
- Analyst: Deep dive on Starlink’s prospects
- Musk: “AI is inevitable”
- Airbus Space says business is booming
- AST SpaceMobile gets permission for giant factory
- Questions over AST SpaceMobile’s spending plans
- Bank: AST SpaceMobile is favoured
- Amazon Leo gains South Africa link