Fifty5Blue has been selected by Norway’s leading broadcasters and media owners to continue its role as the provider of the country’s official TV and Online Video audience measurement, following a competitive tender process. The new contract will take effect from 2028, delivering a cross‑media measurement system that provides a single, independent and transparent view of […]
Caroline Davey (formerly Caroline Baxter) has commenced her role as Chief Executive of Barb, the audience measurement specialist. Barb first announced in March that Davey had been appointed Chief Executive. Since joining Barb in 2022, she has played a leading role in delivering an innovation programme that aligns industry needs with the capabilities of research […]
Nielsen, the specialist in audience measurement, has announced a new collaboration with Mediaocean. Nielsen will provide reporting on advanced audience segments for data-driven linear (DDL) national TV campaigns to expand the integration of its Big Data + Panel audience measurement solution directly within Mediaocean’s Prisma platform, a system of record for global media investment. The […]
Nielsen, a specialist in audience measurement, data and media intelligence, and Marketing Architects, a TV advertising services company, has announced a newly expanded collaboration. Effective immediately, Marketing Architects will now utilise Nielsen for TV measurement across the US. Prior to this, Marketing Architects was one of the earliest adopters of Nielsen’s local TV measurement solution. […]
Grasp, a digital media quality and governance solutions provider, has released Loop. The product looks to close the gap between media planning and execution, removing the possibility of human errors that can lead to issues such as lack of measurement, inaccurate targeting and even campaign overspend. Currently, despite the incredible sophistication of media platforms and […]
Ampere Analysis has announced the acquisition of PlumResearch, a specialist in global streaming audience analytics. Founded in 2015 and based in Warsaw, Poland, PlumResearch’s 20-strong team provides streaming audience measurement and analytics through large-scale audience panels. Operating across more than 75 markets, it delivers granular, real-world viewership data at scale through its Showlabs solution. Plum’s […]
Fuse Media, the Latino-owned media company, has announced a strategic partnership with cross-platform measurement and outcomes company iSpot aimed at validating and proving value across their owned and operated CTV and FAST environments. This collaboration additionally enables Fuse Media to deliver at-scale outcomes-based campaign measurement for advertisers by directly linking cross-platform ad exposure to real-world consumer […]
DoubleVerify (DV), the software platform to verify media quality, optimise advertising performance and prove campaign outcomes, has announced the launch of global post-bid measurement across the LinkedIn Audience Network (LAN). Advertisers now can measure key media quality signals across LAN inventory, including invalid traffic (IVT), viewability, brand suitability and intended geography. These capabilities provide advertisers […]
Rakuten TV Enterprise, the B2B arm of Rakuten TV, has signed up with the official UK audience measurement JIC, becoming the latest streaming platform to be tracked by Barb. Owned by Rakuten Group, the European streamer will now have its audiences independently measured using Barb’s methodology – the same standard applied to broadcasters and major […]
Keynes, the CTV technology company, has announced the promotions of Daniella Romanaggi to Chief Operating Officer and Scott Shepard to Vice President, Measurement & CTV. The appointments strengthen Keynes’ leadership bench as the company scales its audience-first approach to CTV, programmatic media, and measurable campaign performance. Romanaggi most recently served as VP, Trading & Analytics […]