Rakuten TV Enterprise, the B2B arm of Rakuten TV, has signed up with the official UK audience measurement JIC, becoming the latest streaming platform to be tracked by Barb. Owned by Rakuten Group, the European streamer will now have its audiences independently measured using Barb’s methodology – the same standard applied to broadcasters and major […]
Keynes, the CTV technology company, has announced the promotions of Daniella Romanaggi to Chief Operating Officer and Scott Shepard to Vice President, Measurement & CTV. The appointments strengthen Keynes’ leadership bench as the company scales its audience-first approach to CTV, programmatic media, and measurable campaign performance. Romanaggi most recently served as VP, Trading & Analytics […]
Nielsen, the audience measurement specialist, has announced Predictive Sales Lift, a new, differentiated capability that helps marketers and agencies gain better insights into media campaign outcomes. Available for current Nielsen ONE Ads customers, this new feature predicts sales lift and incremental revenue for a given Nielsen ONE Ads campaign. It utilises key campaign measurement performance […]
Fifty5Blue has been selected by TAM Ireland as its new provider of audience measurement services for the Irish television and video market. Subject to the completion of final contract negotiations, Fifty5Blue will be responsible for delivering a modern audience measurement solution designed to meet the needs of broadcasters, advertisers and agencies. Fifty5Blue will establish a […]
TIAK, a Joint Industry Committee (JIC) organisation responsible for the television audience measurement (TAM) service in Turkey, has issued a Request for Proposal (RFP) for its 2027–2032 TAM Service Contract. TIAK is requesting proposals for the following three services during the new contract period: • Linear TV Audience Measurement – With a panel size of […]
Seedtag, the global Neuro-Contextual advertising company, has announced the launch of NeuroX, Seedtag’s Neuro-Contextual Exchange, representing a move toward the new foundation for media planning and activation that enables unseen levels of scale and precision. NeuroX was built on Seedtag’s proprietary AI, Liz – developed over more than a decade – making every impression across […]
Xperi has announced the launch of DTS AutoStage Broadcaster Portal Premium, a new standard in radio intelligence that advances the company’s existing broadcaster portal to provide radio stations with comprehensive and timely listening analytics. The new premium tier features go live on April 16 and will be demonstrated in Xperi’s booth (#C2259) at the NAB […]
Global creative intelligence platform DAIVID has announced a partnership with leading media technology company Monia to provide Brazilian advertisers and media owners with a first-of-its-kind view of their TV campaigns – showing not only what aired but also how audiences responded and how to make them more effective. By combining Monia’s nationwide media data infrastructure […]
Nielsen, the specialist in audience measurement and media intelligence, has appointed Roberto Ruiz as its new Head of Measurement Science. In this position, Ruiz will spearhead the strategy and rollout of new products, technologies and capabilities under Nielsen’s measurement science arm, with a particular focus on driving innovation across Nielsen’s measurement solutions and enhancements for […]
Samba TV, the AI-driven media intelligence company, and TiVo Ads, a part of entertainment technology company Xperi, have announced a strategic partnership that integrates Samba TV’s analytics and audience targeting capabilities with TiVo’s connected TV (CTV) platform across the world, commencing immediately with the UK. Under the partnership, TiVo will operate as a preferred managed […]