Marketing Architects expands relationship with Nielsen
June 2, 2026
Nielsen, a specialist in audience measurement, data and media intelligence, and Marketing Architects, a TV advertising services company, has announced a newly expanded collaboration.
Effective immediately, Marketing Architects will now utilise Nielsen for TV measurement across the US. Prior to this, Marketing Architects was one of the earliest adopters of Nielsen’s local TV measurement solution. Marketing Architects tapped Nielsen’s Media Data Engine to help drive innovation and results for marketers at the local TV advertising level.
The two companies are addressing a timely industry need for faster collection and analysis of viewership data. Doing so allows advertisers and agencies to plan and buy their campaigns with greater speed, depth and precision.
This newly expanded integration delivers on that need by pairing Nielsen’s MDE with Annika, Marketing Architects’ proprietary media-buying platform on a national level. The latter’s key differentiators include the ability to access real-time viewership inputs and then to analyse the data with speed and scale.
Working with Nielsen’s MDE provides Marketing Architects’ clients with speed and 100 per cent market coverage. Now, Marketing Architects’ clients will receive a layer of audience depth for national linear buys, as well as stronger inputs for forecasting viewership around high-profile broadcast events and informing premium inventory strategy. Nielsen’s MDE delivers ratings and viewership data consistently across all 208 DMAs, within days after an airing.
“The TV industry has been working around a data lag for a long time,” commented Christi Uban, Senior Director of Media Investment, Marketing Architects. “We were one of the first to utilize Nielsen’s MDE on a local level and, fueled by the success we’ve seen, we’re now expanding it to a national level to provide clients with the insights they need to help them grow their businesses.”
“We’re excited to be teaming up with Marketing Architects and look forward to helping to drive innovation and momentum for their clients on a national TV measurement basis,” added Ryan Williams, SVP, Sales Director, Nielsen. “The rise and popularity of categories such as live sports is fueling increased eyeballs to this sector and we’re looking forward to helping Marketing Architects and its clients unlock new opportunities to reach and engage with consumers in this space.”
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