Advanced Television

nielsen

Gracenote brings sports hub to connected cars

Gracenote, the content data business unit of Nielsen, is helping automakers transform their vehicles into sports destinations by aggregating sports-centric radio, podcast and related content. With Gracenote Nexus Auto, OEMs can seamlessly deliver hyper-personalised sports experiences that facilitate access across different platforms and content types. Today, sports programming is highly fragmented based on rights ownership […]

May 21, 2025

Nielsen: US streaming consumption continues to set records

For a third consecutive month, streaming’s share of total TV viewing in the US reached a record high in April, according to Nielsen’s monthly The Gauge report. Time spent streaming accounted for 44.3 per cent of total TV viewing in April, adding a half-point over March and 1.7 points since January. Compared with April 2024, […]

May 20, 2025

Poland: TV/streaming viewing declines in March

Nielsen, the audience measurement specialist, has released its latest March All Screens Video Landscape report for Poland, covering viewership (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets. The first month of spring brought a decline in time spent watching video content in the country. Compared to February, […]

May 9, 2025

Nielsen: 72.4% of US TV viewing in Q1 includes ads

Nielsen, the US specialist in audience measurement, has launched The Ad Supported Gauge—a new extension of The Gauge. The new quarterly report provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies can gain a view of opportunities to connect with […]

May 2, 2025

Report: AANHPI consumers reshaping sports and digital media trends

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]

April 25, 2025

Australia: Ad investment rises for travel and accommodation

Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million (€554m) from April 2024 to March 2025 – a 9 per cent year-on-year increase. Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in […]

April 17, 2025

Nielsen: Streaming takes largest US TV share to date

After several record-setting months, Nielsen’s March 2025 report of The Gauge revealed that television viewing trends have started to settle into more seasonal patterns. According to the report, the NCAA tournament helped drive cable’s traditional March increase, the Oscars stood out for broadcast, and in a competitive month of high-profile streaming releases, the top programmes […]

April 16, 2025

Poland: Telewizja Polska rises to #2 in total video audience

Nielsen, the specialist in audience measurement, data and analytics, has published its latest All Screens Video Landscape report for Poland, covering viewing (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets. The ranking is opened by Warner Bros Discovery with a share of 18.45 per cent. There is […]

April 4, 2025

Nielsen: Feb 9th second most-watched TV day in Gauge history

Super Bowl Sunday ranks as one of the most heavily viewed days of television each year throughout the US, and this year’s Super Bowl Sunday, (on February 9th), tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes according to Nielsen’s The Gauge report for February. This total day viewership […]

March 18, 2025

Paramount+ orders Landman Season 2

Paramount+ has renewed breakout hit Landman for a second season. The debut season of Landman ranked as a Top 10 SVoD Original Series across all SVoDs for Q4 alongside Paramount+ originals Tulsa King and Lioness. This marks only the second time since Nielsen began tracking SVODs (Q3–17), that a service had three of the top 10 series […]

March 13, 2025