Throughout her tennis career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences across the US, turning tennis broadcasts into must-watch events. This pattern, known as the ‘Serena Effect’, shows her ability to engage viewers. With her return to Wimbledon this week (on ESPN […]

According to Nielsen’s April 2026 reports of The Gauge and Media Distributor Gauge, TV viewing patterns in the US during April were noticeably consistent with the same interval in previous years. In addition to the seasonal shift to spring and warmer weather, other drivers of April viewing trends included the conclusion of the NCAA Basketball […]

Nielsen has released the latest edition of the Ad Supported Gauge, which found that the total share of ad-supported TV is holding steady in Q1 2026, representing nearly 73 per cent of overall TV viewing across the US. From a category perspective, streaming captured a record-high 46.6 per cent share of ad-supported TV, driven by […]

Nielsen, a specialist in audience measurement, data and media intelligence, has announced the expansion of its cross-platform measurement of YouTube across computer, mobile and connected TV devices to include the deduplication of linear TV audiences in Japan. Nielsen Four-Screen Ad Deduplication campaign measurement enables media buyers to more clearly understand and better compare YouTube reach […]

Gracenote, Nielsen’s content intelligence business, and PubMatic, the AI-powered adtech company delivering digital advertising performance, have announced a strategic partnership that aims to make connected TV (CTV) inventory easier to discover, evaluate and buy based on the programming itself. As live sports and premium entertainment consumption move deeper into streaming, advertising investment has not fully […]

There are over 136 million football fans in North America, up 10.9 per cent from 5 years ago, according to research from Nielsen in a new research report titled The Fans Behind The Game: FIFA World Cup 2026 Edition. Leading into the tournament, which kicks off on June 11th, the report examines audience, engagement, content […]

Nielsen’s Spring 2026 Tops of Sports report shows double-digit growth in viewership across basketball (+27 per cent), hockey (+25 per cent), auto racing (+44 per cent), and golf (+12 per cent), fueled by new streaming and broadcast options, the popularity of global stars, and changing ways that fans follow their favourite teams. Key insights include: […]

Nielsen, the specialist in audience measurement, has announced a new collaboration with Mediaocean. Nielsen will provide reporting on advanced audience segments for data-driven linear (DDL) national TV campaigns to expand the integration of its Big Data + Panel audience measurement solution directly within Mediaocean’s Prisma platform, a system of record for global media investment. The […]

Nielsen, a specialist in audience measurement, data and media intelligence, and Marketing Architects, a TV advertising services company, has announced a newly expanded collaboration. Effective immediately, Marketing Architects will now utilise Nielsen for TV measurement across the US. Prior to this, Marketing Architects was one of the earliest adopters of Nielsen’s local TV measurement solution. […]

Ahead of the FIFA World Cup 2026, kicking off on June 11th, Nielsen has compiled research on a wide range of diverse audiences for the world’s most popular sport. In particular, the audience measurement specialist delved into the fandom details for a major growth engine of football in the US: the growing Hispanic audience. Highlights […]