Gracenote, the content intelligence business unit of Nielsen, has released a report titled TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the CTV Era. The findings reveal that 86 per cent of US media planners would move more linear budget to CTV if show-level targeting and reporting were available. […]

Free ad-supported streaming TV (FAST) has moved from the margins of the streaming landscape to the centre of how Americans watch TV. Hub Entertainment Research’s study, FAST: Full Throttle, reveals many US TV viewers now use FAST services, and roughly half of those users now describe FAST as “must-have”. The findings reframe free streaming as […]

Asian-led stories, talent, and cultural touchpoints are driving engagement and viewership across every major demographic group, not just Asian American audiences, according to Nielsen’s report titled The Crossover Effect: AANHPI Audiences X Content.   From some of the world’s biggest live sporting events to K-Pop Demon Hunters to BTS and to Squid Game, Nielsen’s proprietary research […]

Nielsen, the audience measurement specialist, data and media intelligence, has announced the results of its co-viewing pilot for February’s top live televised events.  The new data shows an average +4.19 per cent lift in total viewers for the following marquee live events: Super Bowl LX, Olympics Opening Ceremony, NBA All Star Game, Daytona 500, Olympics […]

US viewers spent nearly 80 billion minutes watching football matches in 2025, according to a report from Nielsen. Heading into the FIFA World Cup 2026, Nielsen’s report shows the rise in popularity of the world’s most popular sport in the US. The report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, delves into […]

Nielsen has announced a new collaboration with Triton Digital to integrate Triton Digital’s Podcast Metrics Demos+ into Nielsen’s cross-media planning tool, Nielsen Media Impact (NMI). Through this data integration, Nielsen and Triton Digital are providing enhanced visibility, accessibility and utility of podcast data to the industry. The enhancement equips advertisers with more holistic, data-driven insights […]

Nielsen has announced that media measurement expert Julie DeTraglia is joining the company as Head of Content and Strategic Insights. In the role, she will lead strategy for Nielsen’s editorial marketing content, which includes social media, insights articles, client communications, events, sales enablement tools and podcasts. DeTraglia will serve as a strategic narrative engine for […]

Nielsen, the audience measurement specialist, has announced Predictive Sales Lift, a new, differentiated capability that helps marketers and agencies gain better insights into media campaign outcomes. Available for current Nielsen ONE Ads customers, this new feature predicts sales lift and incremental revenue for a given Nielsen ONE Ads campaign. It utilises key campaign measurement performance […]

Locality, the local TV advertising platform in the US connecting brands to local audiences across broadcast and streaming, and Nielsen, the audience measurement specialist, has announced the integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising infrastructure. This integration accelerates demographic audience delivery and modernises local television measurement in the US. Per this […]

Nielsen, the specialist in audience measurement and media intelligence, has appointed Roberto Ruiz as its new Head of Measurement Science. In this position, Ruiz will spearhead the strategy and rollout of new products, technologies and capabilities under Nielsen’s measurement science arm, with a particular focus on driving innovation across Nielsen’s measurement solutions and enhancements for […]