There are over 136 million football fans in North America, up 10.9 per cent from 5 years ago, according to research from Nielsen in a new research report titled The Fans Behind The Game: FIFA World Cup 2026 Edition. Leading into the tournament, which kicks off on June 11th, the report examines audience, engagement, content […]

Nielsen’s Spring 2026 Tops of Sports report shows double-digit growth in viewership across basketball (+27 per cent), hockey (+25 per cent), auto racing (+44 per cent), and golf (+12 per cent), fueled by new streaming and broadcast options, the popularity of global stars, and changing ways that fans follow their favourite teams. Key insights include: […]

Nielsen, the specialist in audience measurement, has announced a new collaboration with Mediaocean. Nielsen will provide reporting on advanced audience segments for data-driven linear (DDL) national TV campaigns to expand the integration of its Big Data + Panel audience measurement solution directly within Mediaocean’s Prisma platform, a system of record for global media investment. The […]

Nielsen, a specialist in audience measurement, data and media intelligence, and Marketing Architects, a TV advertising services company, has announced a newly expanded collaboration. Effective immediately, Marketing Architects will now utilise Nielsen for TV measurement across the US. Prior to this, Marketing Architects was one of the earliest adopters of Nielsen’s local TV measurement solution. […]

Ahead of the FIFA World Cup 2026, kicking off on June 11th, Nielsen has compiled research on a wide range of diverse audiences for the world’s most popular sport. In particular, the audience measurement specialist delved into the fandom details for a major growth engine of football in the US: the growing Hispanic audience. Highlights […]

Gracenote, the content intelligence business unit of Nielsen, has released a report titled TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the CTV Era. The findings reveal that 86 per cent of US media planners would move more linear budget to CTV if show-level targeting and reporting were available. […]

Free ad-supported streaming TV (FAST) has moved from the margins of the streaming landscape to the centre of how Americans watch TV. Hub Entertainment Research’s study, FAST: Full Throttle, reveals many US TV viewers now use FAST services, and roughly half of those users now describe FAST as “must-have”. The findings reframe free streaming as […]

Asian-led stories, talent, and cultural touchpoints are driving engagement and viewership across every major demographic group, not just Asian American audiences, according to Nielsen’s report titled The Crossover Effect: AANHPI Audiences X Content.   From some of the world’s biggest live sporting events to K-Pop Demon Hunters to BTS and to Squid Game, Nielsen’s proprietary research […]

Nielsen, the audience measurement specialist, data and media intelligence, has announced the results of its co-viewing pilot for February’s top live televised events.  The new data shows an average +4.19 per cent lift in total viewers for the following marquee live events: Super Bowl LX, Olympics Opening Ceremony, NBA All Star Game, Daytona 500, Olympics […]

US viewers spent nearly 80 billion minutes watching football matches in 2025, according to a report from Nielsen. Heading into the FIFA World Cup 2026, Nielsen’s report shows the rise in popularity of the world’s most popular sport in the US. The report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, delves into […]