Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement.  With the addition […]

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetise their libraries. By offering viewers free content and generating revenue through ads, FAST channels have become a lucrative business model. This article addresses the most frequently asked questions about how FAST channels generate revenue, control ads, and […]

Time spent watching TV in the US during November reached a nine-month high, according to Nielsen’s The Gauge report, as viewing levels increased 5 per cent compared to October to record the largest monthly viewing total since February. TV viewership in the November interval was impacted primarily by sports, the presidential election and live streaming, […]

Gracenote, the content data business unit of Nielsen, has announced the launch of Gracenote On Sports, a new solution developed to transform how viewers discover and engage with sports content across platforms. The solution fixes the consumer problem of finding live sports by providing streaming and linear video platforms an easy-to-implement metadata solution that connects […]

Nielsen and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the US. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across […]

Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as Chief Product Officer.  In this role, Michels is responsible for leading Gracenote’s global Product team as the company looks to grow its suite of video, sports and music products and accelerate key market expansion initiatives. “As Gracenote redefines the […]

Nielsen has announced the launch of Advanced Audiences in New Zealand, (powered by Nielsen Consumer & Media Insights – CMI), which is backed by strategic integrations with a number of demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country. The Nielsen Advanced Audiences solution offers seamless […]

On the two-year anniversary of its ad tier launch, Netflix has announced the plan now reaches 70 million monthly active users globally. The ad tier now accounts for more than 50 per cent of new sign-ups in the territories where it is available. The company has added more than 35 million subscribers over the past […]

Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure […]

NFL season officially kicked off in September to the delight of fans across the US, and attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge revealed that NFL viewership for the month notably reflected audiences’ familiarisation with the cross-platform distribution of its games. This was most clearly indicated by the 12 per […]