Truthset, the data validation-as-a-service offering, has secured $5 million (€4.5m) in Series A funding to accelerate its next phase of growth and adoption with the advertising industry. Data Point Capital led the round with participation from more than 20 industry insiders. “Consumer data powers a trillion-dollar industry, but historically the priority has been scale over […]
AdImpact, a leading advertising intelligence company, has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. Joining AdImpact with deep sales expertise in the advertising and marketing industries, Herber will be responsible for shaping the company’s strategic partnerships blueprint and driving revenue […]
Nielsen, a specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Japan. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the launch in Japan means it will […]
US Television viewing in August was boosted by the 2024 Paris Olympics, according to The Gauge report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8 per cent versus July and 11.7 per cent year over year. The broadcast category […]
Nielsen, the specialist in audience measurement, data and analytics, has released data demonstrating how the Hispanic population is influencing the US sports landscape. In the report Fanáticos: Nielsenʼs playbook on Hispanic audiences, sports and media engagement, Nielsen spotlights how Latinos are driving higher engagement than ever before to sporting events, and bringing along all US […]
Gracenote, the content solutions business unit of Nielsen, has launched Gracenote Watch Prompts, a new dataset that equips video platforms and services with facts about TV programmes and movies to influence consumer viewing decisions. Designed to be paired with viewer preference and consumption behaviour data, the new offering enables customers to deliver more personalised viewer […]
Revry, the LGBTQ+ streaming network, has announced the release of a study conducted in collaboration with Nielsen, revealing significant findings about the purchasing behaviours, brand loyalty, and advertising perceptions of LGBTQ+ consumers in the grocery and household items market. The study, conducted in June 2024 as part of the Revry LGBTQ+ Streaming Audience Insights powered […]
Streaming made TV history for a second consecutive month in the US in July 2024 as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge report, accounting for 41.4 per cent of TV viewing. Streaming levels were over 5 per cent higher in July compared to June, leading […]
In Netflix’s second year of Upfront negotiations – after entering the advertising business in 2023 – the streamer said it closed deals with all major holding companies as well as independent agencies, and reported a 150+ per cent increase in upfront ad sales commitments, which was “in-line with expectations”. Amy Reinhard, President of Advertising at […]
Nielsen, the specialist in audience measurement, data and analytics, and Innovid, an independent advertising platform for the delivery, personalisation and measurement of converged TV, have announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid’s ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid aim to provide […]