Ease Live, an Evertz company, has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interactive live viewing experiences across streamed sports and entertainment. The patented technology ensures that the interactive data remains accurate and in sync with the stream at all times – regardless of device or platform – […]
MPG Media Services, part of MPG Media Group, has announced a partnership with Rakuten TV Enterprise, Rakuten TV’s B2B division. “The partnership with Rakuten TV Enterprise is one of mutual-value creation whereby our two companies will work synergistically to identify and work with an even broader array of clients across the streaming media space,” commented […]
FreeWheel, the technology platform for the streaming advertising ecosystem, has announced the launch of Partner Portal, a centralised hub that enables partners to create, test and scale solutions for premium publishers. Partner Portal seeks to accelerate innovation by facilitating the creation of specialised, publisher‑specific applications on top of FreeWheel’s operating system, spanning areas such as […]
Nielsen has announced a new collaboration with Triton Digital to integrate Triton Digital’s Podcast Metrics Demos+ into Nielsen’s cross-media planning tool, Nielsen Media Impact (NMI). Through this data integration, Nielsen and Triton Digital are providing enhanced visibility, accessibility and utility of podcast data to the industry. The enhancement equips advertisers with more holistic, data-driven insights […]
The British Board of Film Classification (BBFC) has launched its biggest-ever Youth Panel to give even more young people a voice in the decisions that shape the content on UK screens. It marks the third round of the BBFC’s Youth Panel recruitment, which now spans ages 7 to 21 and includes two new strands — […]
Roku has announced Roku Curate, a new solution that gives advertisers access to data and ad inventory all in one package. Roku Curate aims to simplify audience activation and enables better campaign effectiveness, allowing brands to work directly with Roku to drive business outcomes. Roku Curate combines proprietary Roku insights – how audiences engage with […]
Nielsen, the audience measurement specialist, has announced Predictive Sales Lift, a new, differentiated capability that helps marketers and agencies gain better insights into media campaign outcomes. Available for current Nielsen ONE Ads customers, this new feature predicts sales lift and incremental revenue for a given Nielsen ONE Ads campaign. It utilises key campaign measurement performance […]
News UK has announced the launch of a new Synthetic Audiences Product, Times ExplorAItion, as part of its Nucleus data platform. Rolling out across Times Media’s properties, the seeks to help brands and agencies drive advertising effectiveness by testing strategies, creative & hypotheses against a synthetic audience before committing real budgets in the market. Built […]
Media organisation and military charity BFBS (British Forces Broadcasting Service) has signed a 10-year contract with the Ministry of Defence (MOD) to transform the way that UK Armed Forces access media and entertainment, wherever they are serving. Ben Chapman, BFBS CEO said: “We are very excited to announce this renewed partnership with the MOD, and […]
Fifty5Blue has been selected by TAM Ireland as its new provider of audience measurement services for the Irish television and video market. Subject to the completion of final contract negotiations, Fifty5Blue will be responsible for delivering a modern audience measurement solution designed to meet the needs of broadcasters, advertisers and agencies. Fifty5Blue will establish a […]