US TV giants form cross-publisher initiative with OpenAP
A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and Warner Bros Discovery (WBD), in partnership with OpenAP, have announced an industry initiative that aims to help advertisers and agencies move beyond fragmented, manual audience buying by introducing a single, standardised way to connect first-party outcome data to campaign exposure […]










