AdImpact, the advertising intelligence company, projects that the 2026 US election cycle will reach $11.6 billion (€10bn) in spending, making it the most expensive on record. This year’s cycle will surpass the midterm record set in 2022 at $8.9 billion and the $11.2 billion spent during the 2024 US presidential cycle. Broadcast television remains the […]
FIFA has confirmed the success of its media partnerships programme for the FIFA World Cup 2026, establishing what it describes as “the most expansive and innovative broadcast platform in the history of the competition”. With agreements now in place in over 220 territories worldwide, the FIFA World Cup 2026 will reach fans on an unprecedented […]
As the FIFA World Cup 2026 readies to kick off, a survey from Harris Poll finds that half of Americans plan to watch at least one match on TV, streaming, or social media over the course of the tournament. The survey also reveals that more than one in four Americans say they have only recently […]
FreeCast, a US provider of streaming media aggregation, digital distribution, and Platform-as-a-Service (PaaS) technologies, has announced the expansion of its DirecTV relationship, enabling DirecTV services to be offered across both FreeCast’s direct-to-consumer residential initiatives and its growing ecosystem of PaaS partners. The expanded relationship builds upon FreeCast’s existing authorisation to market and sell DirecTV services […]
There are over 136 million football fans in North America, up 10.9 per cent from 5 years ago, according to research from Nielsen in a new research report titled The Fans Behind The Game: FIFA World Cup 2026 Edition. Leading into the tournament, which kicks off on June 11th, the report examines audience, engagement, content […]
Comcast’s Xfinity has announced the launch of a feature-packed, bilingual viewing experience for the FIFA World Cup 2026 tournament across its entertainment platforms in the US, making it easier than ever for fans to find, follow and enjoy every match of in English and Spanish. On Xfinity X1, TV customers can enjoy Fox Sports and […]
TiVo, a wholly owned subsidiary of Xperi, has released its Q4 2025 Video Trends Report, which reinforces that video serves as a historically resilient, high-priority category, even as the entertainment landscape grows increasingly fragmented and competitive. The report finds that even amid economic pressures that could impact discretionary entertainment spending, consumers in the US and […]
Hemisphere Media Group, the US media company targeting the US Hispanic and Latin American markets, has announced that its FAST channel WAPA+ is now available for free on Prime Video, expanding the reach of the company’s Puerto Rican-focused streaming offering to audiences across the US. WAPA+ carries the best-of programming from the Puerto Rican broadcast […]
Roku and the National Hockey League (NHL) has announced a new partnership and the launch of NHL Zone, a new destination within the Roku Sports experience built for hockey fans. Launching in the US ahead of the 2026 Stanley Cup Final, the NHL Zone serves as a centralised hub on Roku for NHL national and […]
Stingray, the connected streaming media company, has announced the launch of its newest channel, Stingray Hooked, on The Roku Channel in the US. Stingray Hooked invites audiences to take to the open water with riveting footage of no-holds-barred fishing expeditions. These real-life angling stories and raucous wrangling matches will keep viewers on the edge of their seats, […]