In recent years, advertisers have called for unified campaign metrics across all platforms and media. The new SpotOn measurement reports profiled contacts, reach and frequency across different devices. Finland is one of the first countries in the world to successfully measure unified campaign metrics across all broadcast platforms. The SpotOn measurement incorporates advertising on broadcasters’ […]

Run3TV, the ATSC 3.0 application platform that enables Smart Broadcasting for local TV broadcasters, has announced a partnership with audience measurement firm TVision, to provide accurate viewing and attention data from the TVision audience panel. TVision maintains a panel of approximately 5,000 US households representing more than 14,000 people, measuring person-level viewer engagement and attention […]

Barb and PAMCo have announced a jointly run beta-stage trial of shared data collection in October, to be carried out by mutual data-collection partner Ipsos. This continues the review process being undertaken by PAMCo as it looks to deliver an evolved measurement system for 2025. The trial will include a sample of participants in the […]

TV ad measurement company iSpot has received industry certification from the US Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry. In addition to receiving certification for overall transactability, iSpot’s latest measurement methodology, iSpot Data Connect, has been deemed ready for scalable transactions in all […]

Nielsen, the specialist in audience measurement, data and analytics, and Innovid, an independent advertising platform for the delivery, personalisation and measurement of converged TV, have announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid’s ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid aim to provide […]

Looper Insights, the end-to-end SaaS analytics and insights solution for the Media & Entertainment industry, has announce the launch of two new proprietary metrics: $MPV (Dollar MPV) and pMPV (Performance MPV). These metrics build upon the foundational Media Placement Value (MPV), a currency that quantifies media exposure and drives strategic transactions and planning across the […]

Sky Media, the advertising sales arm of Sky, has unveiled a new metric from research which aims to elevate the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing an ‘ADsorption Index’ which moves the conversation on from purely ‘eyes on screen’ to […]

Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides data and insight into how audiences respond to ads at an emotional level, as well as correlations between emotions and attention. After five years of analysing real human […]

Integral Ad Science (Nasdaq: IAS), a media measurement and optimisation platform, has announced the expansion of its Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns on Google Ads. “IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand […]