Advanced Television

measurement

Nielsen collaborates with Realeyes

Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement.  With the addition […]

December 18, 2024

Mexico: HR Media to provide video audience measurement

HR Media, a specialist in TV and video audience measurement in Mexico, has been selected by the Alianza para la Calidad de la Medición Multimedia en México (ACAM) to provide video audience measurement services for 2025 and 2026. “At HR Media, we are honoured by the trust that ACAM and its associates have placed in […]

December 17, 2024

Italy to measure TV ratings across all platforms

From December 30th, Italian TV audience measurement company Auditel will start measuring viewership across all platforms: linear TV, PCs, tablets, smartphones, and on-demand services. The daily Total Audience figures are expected to increase average viewership by approximately 4 per cent, potentially raising an October average of 8.4 million viewers to 8.7 million. The impact on […]

December 16, 2024From Branislav Pekic in Rome

FreeWheel launches Performance Suite

FreeWheel, the technology platform for the TV industry, has announced the availability of its Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their campaign performance goals. “In Europe, CTV has seen a […]

December 9, 2024

TVision, ShowHeroes CTV measurement partnership

ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]

November 27, 2024

Disney+ partners with AudienceProject

Disney+ has partnered with AudienceProject, a provider of audience measurement solutions. The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet and connected TV. The measurement solution will initially be available to advertisers in the UK, Germany and the Nordics, with more markets to follow. AudienceProject’s […]

November 20, 2024

Brightcove launches Marketing Insights

Brightcove, the streaming technology company, has announced the launch of Marketing Insights, a new offering within the company’s video insights and analytics platform. Marketing Insights provides advanced insights and video campaign measurement data so marketers can optimise their content marketing strategies by directly measuring the business impact of video content. “Video continues to be one […]

November 7, 2024

Barb unveils Trustmark; reports co-viewing factors

Barb has unveiled its new Trustmark which will serve as a quality-assurance indicator for use by its customers and other companies that are part of Barb’s Trusted Data Delivery Network. The Trusted Data Delivery Network includes all companies that work with Barb to deliver audience-measurement services that meet the needs of all parts of the […]

November 6, 2024

Samba TV acquires Semasio

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its acquisition of Semasio, a provider of contextual targeting and audience data solutions. Samba TV says the acquisition enhances its capabilities in delivering privacy-first targeting across digital and connected TV (CTV) platforms, further solidifying its position as a key player […]

November 1, 2024

Study: Solutions for Big Data measurement challenges

Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the growing availability of big TV datasets reducing barriers to entry in the marketplace, the ecosystem now operates across multiple measurement vendors – meaning different data sets, methodologies, and […]

October 31, 2024