Grasp launches Loop
May 28, 2026
Grasp, a digital media quality and governance solutions provider, has released Loop. The product looks to close the gap between media planning and execution, removing the possibility of human errors that can lead to issues such as lack of measurement, inaccurate targeting and even campaign overspend.
Currently, despite the incredible sophistication of media platforms and the strategies used to engage audiences across multiple channels, there are still gaps in the process which allows for human error. When transposing budgets, targeting criteria, audience profiles and taxonomy guidelines, there are many opportunities for mistakes to slip in. This effect is compounded when multiple campaigns run by multiple brands are run over long periods of time.
By partnering with the leading media planning tools, such as Camphouse, as well as interoperability with Google Sheets and Excel, and integrating that with the world’s leading media owners and platforms, Loop automates the migration of media plans to platforms. This not only leads to 100% accuracy and compliance with media plan, it also does so 5x faster than if manually inputted. Allowing for more time spent on strategy, client servicing and delivery, as well as accurate reporting.
Loop not only allows for campaign criteria to be linked, but also information such as IO/PO numbers and campaign IDs, increasing the efficiency of business operations across clients agencies and media owners alike.
Jessica Michen, Co-Founder & COO of Grasp said: “Having worked with the world’s biggest brands and media agencies over the years, we’ve been able to clearly identify the moments in a media buying cycle where errors are most likely to creep in. Loop is specifically designed to effortlessly bridge those gaps and deliver 1:1 accuracy between plans and execution.”
Loop’s benefits go beyond technical accuracy. By closing the gap between media planning and platform execution, it gives agencies and brands greater control over how campaigns are launched across teams, clients and channels. This creates a more scalable media buying process, reducing manual checks while giving teams more time to focus on strategy, performance and growth.
Aniket Basu, Chief Digital Officer at L’Oreal, added: “There are two parts that Grasp brings: one is the media plan component of it which connects across all the platforms, and then the unique ID which is generated at every level, allowing us to stitch all the data back.”
Loop is the latest solution to be released by Grasp. It adds to their suite of taxonomy and QA solutions that help brands and their agencies execute their media campaigns to the highest possible level.
Other posts by :
- Analyst: Years of subs growth ahead for Starlink
- SES CEO: “Multi-orbit is now key”
- More details emerge on SpaceX IPO
- Viasat confident despite SpaceX threats
- Blue Origin launch pad destroyed
- AST SpaceMobile’s story “more than hype”
- Musk to merge Tesla with SpaceX?
- AST SpaceMobile aiming for 15-year satellite life?
- SpaceX still targets intercontinental travel