Fuse Media, the Latino-owned media company, has announced a strategic partnership with cross-platform measurement and outcomes company iSpot aimed at validating and proving value across their owned and operated CTV and FAST environments.

This collaboration additionally enables Fuse Media to deliver at-scale outcomes-based campaign measurement for advertisers by directly linking cross-platform ad exposure to real-world consumer actions, such as web site visits or in-store purchases.

By leveraging iSpot’s ad-centric measurement capabilities, Fuse Media will be able to immediately provide advertisers with significant reach, frequency and incrementality against key growth audiences, alongside outcome-driven performance tied to channels such as Billboard Español TV, LOL! Network, Fluffy TV, El Rey Rebel and Complex TV. In doing so, Fuse Media says it is investing in the power of third party measurement validation as it pertains to illustrating CTV and FAST campaign performance and value.

“We’re excited to partner with iSpot in order to help Fuse Media drive clear value around CTV and FAST for our advertisers,” commented Yasmin Mitchell, Head of Business Intelligence & Insights, Fuse Media. “Our channels reach over 85 per cent of multicultural homes in the US, so helping brands not only reach these audiences – who are often tech-savvy, early adopters – but convert ad messages into consumer action is a critical opportunity for customers.”

“It’s no secret that modern buyers and sellers are navigating the most complex and splintered video landscape in media history,” added Stuart Schwartzapfel, EVP of media partnerships, iSpot. “Kudos to Fuse Media for investing in transparent and trusted third party measurement in order to prove the unique reach and impact of their CTV & FAST programming. Now, Fuse Media will be able to showcase how effectively and uniquely their inventory reaches & converts coveted multi-cultural audiences.”

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Tags: fuse, iSpot, latino, measurement