Debut data from Ampere’s new Streaming Advertising Analytics service (US) shows that major streamers are using different strategies for ad delivery for movies and TV series. Movies deliver longer, uninterrupted viewing, while episodic TV supports higher ad frequency through natural breakpoints and binge viewing. The findings highlight how platforms are matching ad delivery with content […]
Everyone TV has unveiled Freely Spotlight Channels, an initiative that aims to increase monetisation opportunities for connected TV operating system (CTV OS) partners via the Freely TV Guide. Freely Spotlight Channels will be available on channel 31 and channels 90–99, with channel placement offered to CTV OS partners on Freely-enabled devices. V (formerly VIDAA), the company behind the VIDAA OS smart TV operating […]
Brits are becoming increasingly willing to watch more ads in exchange for cheaper streaming. The research from subscription bundling platform, Bango, comes from the Subscription Signals report which surveyed 1,500 UK consumers. The findings show that more than two in five (42 per cent) of Brits would tolerate twice as many ads in streaming and […]
WRAP, the global environmental action non-governmental organisation (NGO), is bringing circular living into homes across the UK with the launch of its new TV campaign, ‘Rescue Me, Recycle’, airing now across Sky channels. The campaign aims to inspire people to recycle more and accelerate the shift towards a better use of resources. Despite strong intent, […]
Spain’s competition watchdog, the CNMC, has ruled in favour of RTVE in its ongoing dispute with private TV players, endorsing the broadcaster’s use of cultural sponsorship and dismissing a formal complaint lodged by UTECA. The regulator concluded that the programme La Revuelta falls within the legal definition of a cultural programme. As such, it is permitted to include […]
A study of 2,500 adults in the US and UK conducted by Atomik Research and commissioned by Idomoo in January 2026 reveals that 80 per cent of consumers want more video from brands, but nearly half (46 per cent) say they never receive any video communications at all. It’s a video gap that’s been documented […]
Samba TV, the AI-driven media intelligence company, and TiVo Ads, a part of entertainment technology company Xperi, have announced a strategic partnership that integrates Samba TV’s analytics and audience targeting capabilities with TiVo’s connected TV (CTV) platform across the world, commencing immediately with the UK. Under the partnership, TiVo will operate as a preferred managed […]
Adoption of subtitling in UK advertising has doubled in just two years, rising from 27 per cent in 2024 to 54 per cent so far in 2026, according to data from XR Extreme Reach. The findings point to a meaningful shift in how the industry approaches accessibility, with every ad category increasing caption usage year-over-year, […]
Happydemics, the brand lift and ad measurement company, has announced the launch of In-Flight Mode which places brand outcome measurement directly into live campaigns. Traditionally, brand performance data is delivered post-campaign, giving teams the opportunity to refine and optimise future communication waves. In-flight measurement builds on this, allowing for greater agility and real-time optimisation of […]
Equativ, the independent media platform, has integrated its proprietary Creative Enhancements into Maestro by Equativ. Backed by behavioural, cognitive and media research, Equativ’s Enhancements has powered thousands of campaigns, delivering greater attention and performance for advertisers. The behavioural shift is further underscored by a new Equativ study on video consumption, which indicates that 63 per cent […]