iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to iSpot, with over two decades leading market and advertising research teams, as well as experience in political and management consulting. With vast ad-tech experience in scaling data […]
iSpot, the cross-platform TV ad measurement company, has released the company’s Quick Serve Restaurant (QSR) Outcomes Ranker, offering a look at the top-performing QSR creatives, genres, and dayparts on linear TV in the US from Q1 2025 from top QSR brands including Burger King, Subway, Starbucks and more. A great ad can spark a craving, […]
iSpot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ahead of this year’s TV ad buying upfronts, sharing key executive takeaways from agencies and brands across industries. The survey took an industry pulse around critical industry topics from measurement-focused marketers – from anticipated marketing budget […]
iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to unlock a new level of transparency, speed and performance tracking to the TV and streaming marketplace. Outcomes at Scale has been developed to help the buy and […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]
TripleLift, the ad tech platform, and iSpot.tv, the TV and video measurement company, have announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift’s programmatic clients for the first time. By using iSpot’s Streaming Competitive intelligence, brands and agency partners gain access to competitive data, enabling them to better understand their CTV […]
TV ad measurement company iSpot has received industry certification from the US Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry. In addition to receiving certification for overall transactability, iSpot’s latest measurement methodology, iSpot Data Connect, has been deemed ready for scalable transactions in all […]
iSpot, the TV measurement company, has announced an integration with TikTok to help brands gain a view into the audience reach that the short-form video platform delivers compared to US linear TV viewers. The first solution is now widely available to marketers via iSpot’s Unified Measurement Platform, which verifies and measures TV advertising across hundreds […]
TV measurement company, iSpot.tv, has released the first in a series of data-driven research reports that highlight the need for more precise ad buying during live sports programming. Every Second Counts, authored by Dave Coletti, iSpot VP of Sports Insights and Strategy, examines the differences between the industry-standard Average Commercial Minute (ACM) measurement of ads […]
Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]