FOX Advertising has announced the extension of its partnership with iSpot, building on a year of successful collaboration that has helped advertisers measure and optimise campaign performance across FOX’s linear and streaming inventory. FOX Advertising and iSpot worked together to deliver always-on attribution and outcomes measurement through FOX AdStudio, FOX’s recently launched unified data and […]
Fuse Media, the Latino-owned media company, has announced a strategic partnership with cross-platform measurement and outcomes company iSpot aimed at validating and proving value across their owned and operated CTV and FAST environments. This collaboration additionally enables Fuse Media to deliver at-scale outcomes-based campaign measurement for advertisers by directly linking cross-platform ad exposure to real-world consumer […]
iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness. In order for SAGE to generate deep insights from its data, iSpot has made […]
Roku has become now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimising off outcomes. This expansion of Roku and iSpot’s partnership seeks to help brands achieve more accountable, performance-focused campaign results on the Roku platform. With this integration, Roku advertisers can now use iSpot-attributed outcomes […]
iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership with Captify, a provider of insights fueled by search intelligence. The partnership gives brands and networks the ability to connect Captify’s proprietary search signals to always-on […]
iSpot, the cross-platform TV ad measurement company, has announced the appointment of Julie Van Ullen as its new President and Chief Revenue Officer. Reporting to CEO and Founder Sean Muller, Van Ullen will oversee a range of functions critical to organisational growth — including overseeing sales, marketing and customer success, driving media partnerships and business […]
iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top programmes and networks for reach, and their continued consolidation around live sports and news. While the NFL and college football are fixtures as some of TV’s top […]
iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]
iSpot, the cross-platform TV & video ad measurement company, has announced the appointment of Craig Ziegler as its new Chief Product Officer. Ziegler brings 25 years of product leadership experience for companies that work at the intersection of advertising, technology and data. He joins iSpot from Integral Ad Science (IAS), where he served as SVP […]
National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with independent, in-cinema measurement of advertisements that appear in the trailers before movies begin. The deal marks NCM’s first integration of advertising information with a third-party measurement provider and […]