TV has looked vastly different during these past 12 months. Networks and brands have had to adjust to the changing environment around them as production delays created programming gaps and live events disappeared, reports TV ad measurement and attribution specialist iSpot. With audiences stuck at home – especially in those early months – dayparts also […]
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
iSpot.tv has acquired Ace Metrix, a specialist in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and brand impact of TV and video advertising. The combined capabilities of iSpot and Ace Metrix aims to provide brands a unified, granular understanding of audience reach, […]