The Eastern European media and entertainment (M&E) market is forecast to grow to $20.1 billion (€17.6bn) by 2025, expanding at a 7 per cent annual growth rate, outpacing global industry averages. The insight comes from research presented at NEM Dubrovnik by Maria Rua Aguete, Head of Media & Entertainment at Omdia. While traditional TV remains […]
Subscription brands are pulling away from digital advertising. According to a report from Bango, 48 per cent of subscription leaders report diminishing returns from traditional direct acquisition methods like paid search and paid social media. A further 53 per cent warn that direct marketing is becoming “unsustainable” as customer acquisition costs spiral. The report — […]
A new report by economic consultancy Europe Economics provides fresh analysis, based on new survey data, for the importance of copyright and AI regulation to AI investment in the UK. The new research draws on insights from a poll by JL Partners of 500 developers, investors, and others working in the UK AI ecosystem. Trade […]
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through new business intelligence, market data and real-world campaign findings captured in a new contextual advertising report. Available now, the resource delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in […]
Buoyed by surging consumer appetites, the global music market is charting a course towards new growth. Futuresource Consulting forecasts that music streaming subscriptions will exceed 1 billion by the end of 2027, climbing to 1.2 billion by 2029. Meanwhile, physical media continues to carve out a growing niche in this increasingly digital market. “Despite economic […]
Roku has partnered with MAGNA Media Trials to try and determine how advertisers can break through in a fragmented, choice-heavy streaming landscape. The findings in its study, titled TV Attention, Deconstructed, seek to challenge conventional thinking about TV and make a case for rebalancing how marketers approach their cross-platform media buys. Some key findings include: […]
Counterpoint Research has revised down its 2025 global smartphone shipment growth forecast to 1.9 per cent YoY from the previous 4.2 per cent YoY, in light of the renewed uncertainties surrounding US tariffs. However, most regions will still likely see growth, except North America and China, according to Counterpoint Research’s Market Outlook Smartphone Shipment Forecast […]
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is projected to reach $1.12 trillion (€0.98tn) by 2026, so investment in creative and content is expected to surpass $140 billion. Winterberry Group, a strategic growth consultancy, has […]
Spotify is expected to launch audiobooks as part of its premium subscription in Sweden this fall. Currently, just over 1.2 million households in Sweden have an audiobook subscription. Mediavision’s Q1 2025 figures show that over 500,000 of these households also pay for Spotify, which corresponds to more than 40 per cent of all audiobook households. […]
A report, Video piracy, from research and advisory firm Enders Analysis, notes that industrial scale theft of video services, especially live sport, is in the ascendance, and that combating piracy is a formidable challenge, providing a direct threat to profitability for broadcasters and streamers. According to Enders, Big Tech is both friend and foe in […]