Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]

UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]

At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]

Tubi, Fox’s ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can […]

Due to antitrust concerns raised by the Portuguese Competition Authority (AdC), the targeted advertising platform Playce will be suspended from May 1st. This platform – used by major telecom operators including Meo, Nos and Vodafone – allowed for non-skippable pre-roll 30-second ads to play on set-top boxes before recorded TV programmes. The AdC initiated proceedings […]

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to unlock a new level of transparency, speed and performance tracking to the TV and streaming marketplace. Outcomes at Scale has been developed to help the buy and […]

The UK’s Competition and Markets Authority (CMA) has launched its first strategic market status (SMS) designation investigation under the new digital markets competition regime which came into force on January 1st 2025. The investigation will assess Google’s position in search and search advertising services and how this impacts consumers and businesses including advertisers, news publishers, […]

Enterprise influencer marketing platform CreatorIQ has released its Winning Strategies in Streaming: How Industry Leaders are Harnessing Creator Marketing report, which highlights the increased role creators play in driving tune-in and combatting churn. The report leverages CreatorIQ’s proprietary data, insights and industry-standard Earned Media Value (EMV) metric to uncover valuable insights into the creator marketing […]

An investigation by the  UK’s Competition and Markets Authority (CMA) has provisionally found that Google is using anti-competitive practices in open-display ad tech, which it believes could be harming thousands of UK publishers and advertisers. As set out in a statement of objections issued to Google, the CMA has provisionally found that, when placing digital […]

Virgin Media O2 has launched the third chapter of its To ‘Better and Beyond’ campaign – Walrus Whizzer – an integrated campaign from VCCP which seeks to highlight the freedom that better broadband brings. Set to the soundtrack of Billy Ocean’s Suddenly, the 60” hero campaign film emulates the feeling experienced when using Virgin Media […]