The smart TV is no longer just the display panel. It is increasingly defined by the operating system (OS), advertising inventory, and user viewing data that powers the screen, says Omdia – in a report authored by Research Director Ken Park. Over the past three years, the smart TV data and platform war has evolved […]

Titan OS, the European technology, entertainment and advertising company, has announced a new technical integration and distribution agreement with Xumo Enterprise, the business-to-business arm of Xumo that helps content owners create, manage and distribute FAST channels. Effective immediately, Titan OS will integrate and distribute more than 50 new FAST channels powered by Xumo Enterprise across […]

Whale TV today has the availability of Runtime TV on its smart TV platform. With the launch of Runtime on Whale TV, users gain instant access to thousands of hours of free hentertainment. Runtime’s diverse lineup includes popular Hollywood feature films, binge-worthy TV series, and dedicated 24/7 linear channels across fan-favorite genres such as Action, […]

Channel 4 has announced a partnership with V to sell home screen ad formats on its VIDAA Smart TV platform, which is used by Hisense, Toshiba, Loewe. Offering high attention as the gateway to the CTV viewing experience, home screen ad formats are a relatively new way for brands to reach audiences from the moment […]

Walmart and Vibe.co have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) advertising platform designed to simplify advertising for small and mid-sized businesses (SMB) and mid-market brands. The transaction is subject to customary closing conditions, including the expiration or early termination of the applicable waiting period under the […]

Canal+ and Amazon have announced a strategic collaboration spanning multiple European countries that will see the deeper integration of the Canal+ App across Fire TV devices. The agreement covers France, Poland, Austria, the Netherlands, Romania, Slovakia, the Czech Republic, Switzerland, Hungary and Belgium, combining Amazon’s scale and in entertainment with Canal+’s content offering with the aim […]

TCL, the consumer electronics brand, is rolling out Google TV with Gemini across a wider range of TCL TV models in Europe In the UK, the rollout is now available and continues across other key European markets throughout 2026. Supported models include the new SQD-Mini LED TV lineup (X11L, C8L, C7L) and RGB-Mini LED TV lineup (RM9L, […]

Instagram for TV is now available on Samsung Smart TVs in the US, including 2020 model year TVs and newer. Combined with Amazon Fire TV and Google TV, Instagram is now available across the majority of connected TV devices in the US. Samsung and Instagram note that they are continuing to explore new formats built […]

Canal+ and Samsung Electronics are extending their collaboration across English and Portuguese-speaking African markets served by MultiChoice Group. This partnership marks the first pre-installation rollout of a MultiChoice Group streaming application, DStv Stream app, on Samsung Smart TVs across these markets. It also supports the continued expansion of MultiChoice Group’s streaming and OTT ecosystem across […]

According to Mateusz Jędrocha, CPO at Adlook, Fox’s acquisition of Roku has been on the cards for years. “Fox was the only major broadcaster without a credible streaming distribution layer, while Roku was the leading CTV platform without a live content anchor. Together, both problems disappear. More broadly, it reflects a shift across the industry, […]