As connected TV (CTV) adoption continues accelerating across Europe, the Middle East, and Africa (EMEA), data from DoubleVerify (DV), the software platform to verify media quality, optimise ad performance, and prove campaign outcomes, found that CTV impression volume in the UK increased 39 per cent year-on-year in 2025. The findings are part of DV’s 2026 […]
Ad-supported Connected TV (CTV) video services could generate an average of $0.21 per hour of viewing (HOV) if every available advertising slot were sold, establishing a new monetisation benchmark across Hybrid VoD, AVoD, FAST and Broadcaster VoD services, according to Omdia’s report, Video Advertising KPI Benchmarks: Monetisation. The report finds the industry is currently operating […]
A study conducted by Forrester Consulting on behalf of Smartly surveyed 620 marketing and advertising decision-makers responsible for CTV strategy across the UK, US and Germany to better understand what prevents brands from bringing the speed, testing and optimisation common in paid social to connected TV. The research suggests that while CTV has matured as […]
Smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how US viewers discover and watch content, reports Hub Entertainment. Soon, asking “What good TV shows are you watching?” may be less relevant than asking, “What TV set do you own?” Whether a household owns a Samsung, LG, Roku […]
ShowHeroes and Whale TV have announced a partnership that makes Whale TV’s premium Connected TV (CTV) homescreen inventory available programmatically for the first time across key international markets. The integration gives advertisers access to one of the most prominent moments on the TV screen, the instant viewers switch on their TV, through the flexibility of […]
Seven.One Media, the sales house of German broadcaster ProSiebenSat.1, is expanding its Pause Ads function to linear TV. Advertisers can now also book the break ad as a bundle of Joyn Video On Demand and live TV and benefit from additional reach. The family dairy Ehrmann is the first advertising form to be used for […]
Anti-piracy organisation FACT and Sky have delivered legal warnings to 10 suspected illegal IPTV resellers across Ireland in the latest phase of their campaign against content piracy. Illegal IPTV resellers sell subscriptions directly to members of the public, giving them unauthorised access to premium television, films and live sport. The latest enforcement action targeted individuals […]
LG Electronics has announced that its LG Channels service now boasts more than 5,000 FAST channels worldwide. The milestone follows the recent launch of LG Channels in Poland. Currently available in 37 countries, LG Channels – which debuted in 2015 – has evolved into a scaled content distribution service offering regionally curated live TV, movies, […]
Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, has released research showing that CTV is winning a larger share of marketing budgets, but not yet full trust. As streaming TV moves deeper into performance-oriented media strategies, marketers are no longer satisfied with reach, completion rates, or platform dashboards alone. They […]
Network 10 has announced a partnership with VIDAA, the smart TV platform company, to bring a selection of its streaming linear channels to new VIDAA-powered Smart TVs from partners including Hisense and Toshiba across Australia. With the launch of these channels, Australian viewers will be able to stream live content from 10, 10 Drama, 10 […]