Amazon has unveiled its new Fire TV Stick HD, that comes with a new Fire TV user interface and Alexa+ built in. The new Fire TV Stick HD – which is 30 per cent slimmer compared to the previous model, making it the same thickness as the HDMI cable – also delivers significant speed improvements […]
Omdia forecasts that V (formerly VIDAA), the smart TV operating system developed by Hisense, looks set to overtake LG’s webOS in European shipments, signalling a major shift in the competitive balance of the smart TV market. V’s rapid rise has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The […]
The Coalition for Innovative Media Measurement (CIMM) has released a new paper defining a structural shift in how identity operates across the US TV and CTV marketplace – from a tactical capability to core market infrastructure. As converged viewing accelerates and advertising workflows evolve, the paper sets out the critical role that identity now plays, […]
Norigin Media has announced the release of its React Native library, enabling an intuitive remote-control navigation solution across Apple TV and Android TV native platforms. The open-source Norigin Spatial Navigation tool previously supported web-based Smart TV apps on Samsung Tizen, LG webOS, Vizio and Hisense V devices. The free and unified technology stack allows software […]
Hub Entertainment Research’s annual Connected Home study looks at how devices across the home impact how Americans consume media and this year’s findings reveals strong interest in new AI-powered devices. Alongside big screen TV operating systems that centre the home, these AI-powered devices have the potential to more seamlessly help consumers solve problems and enhance […]
Everyone TV has unveiled Freely Spotlight Channels, an initiative that aims to increase monetisation opportunities for connected TV operating system (CTV OS) partners via the Freely TV Guide. Freely Spotlight Channels will be available on channel 31 and channels 90–99, with channel placement offered to CTV OS partners on Freely-enabled devices. V (formerly VIDAA), the company behind the VIDAA OS smart TV operating […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView, a new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming. With TotalView, advertisers can eliminate blind spots and enrich their planning, targeting, and measurement with a […]
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The latest edition of the VMR explores video advertising trends for H2 2025 and includes findings that build on the insights revealed in the previous VMR (H1 2025) in both the US […]
AdImpact, an advertising intelligence and analytics firm, has released its inaugural local CTV ad trends report. The report analysed over 51,1000 local CTV advertisers across 210 US television markets throughout 2025. Market Impressions Markets outside of the top 50 delivered a 52.5 per cent share of local CTV impressions, while accounting for 33 per cent […]
At its 2026 IAB NewFronts presentation, LG Ad Solutions introduced Own the Outcome, a new framework designed to bring greater accountability to CTV performance. As streaming has evolved into a significant line item in media investment, advertisers are increasingly focused not just on performance claims, but on how results are defined, measured and validated. Own the […]