Samsung Electronics has announced the addition of new pieces from Disney’s portfolio to the Samsung Art Store, offering TV users worldwide a new way to enjoy iconic visuals from Disney, Pixar, Star Wars and National Geographic — all in 4K resolution. “We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital interactions daily across the globe, the MQR provides advertisers and publishers with benchmarks across display and video ad formats on desktop, mobile web, mobile app and connected […]
Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting. Advertisers in the UK, France, Italy, Spain and Germany can now benefit from a larger deterministic dataset that encompasses a broader spectrum of devices and consumer touchpoints […]
LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
LG Electronics (LG) is bringing the LG Streaming Week campaign with more offers. Running from May 19th to June 30th, LG Smart TV owners in 42 countries across Europe, the Middle East, Africa and Asia can access a range of free and discounted streaming content through partnerships with a number content providers. Eligible devices include […]
A collaborative effort between the UK’s National Crime Agency Accredited Financial Investigator (NCA AFI), Barking and Dagenham and Redbridge Councils, Sky Broadcasting UK Limited (Sky UK), and the Federation Against Copyright Theft (FACT) has culminated in significant convictions and financial recoveries in a complex IPTV piracy case. Since December 2022, the joint investigation has focused […]
Everyone TV has announced three new partners for its free streaming platform, Freely, as well as unveiling new features coming to the platform later this May. Freely, the free streaming platform built into next-generation smart TVs, continues to expand its reach announcing partnerships with additional smart TV manufacturers and operating systems. Following a deal with […]
At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]