DoubleVerify, the software platform for digital media measurement, data and analytics, has released its DV Global Insights: Trends in the Modern Streaming Landscape report offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how […]
Samsung Ads has published new analysis of Smart TV users, revealing how the growing fragmentation of TV is shaping the new reality for TV advertisers. Behind the Screens: TV Phone Home takes app usage insights from the largest deterministic data set in Europe, combining nearly 70 million Samsung TV devices across EU5 with 20 million […]
Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released the report The Brand-Building Power of Contextual Targeting on CTV. As advertisers navigate growing challenges in the streaming ecosystem, the report spotlights how aligning ads with content drives measurable improvements across brand metrics—based on insights gathered through Upwave’s […]
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on billions of video ad impressions served by Innovid in 2024, the report offers a look at the current state – and future trajectory – of CTV advertising. As […]
Whale TV, the independent TV operating system maker, has announced the next step in its partnership with TPV to launch Whale TV models to Asia. As part of the deal, TPV will also join the Whale Profit Sharing Programme, which allows TV brands to share in the monetisation revenue generated by Whale TV on devices. […]
Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed that a collection of streamed channels are coming to Freely, the live and on demand streaming platform backed by the PSBs BBC, ITV, Channel 4 and 5. As audiences increasingly choose to stream live TV, Freely says that […]
Rakuten TV, the European streaming platforms, is partnering with TCL, the consumer electronics manufacturers, to bring more than 50 FAST channels across multiple genres, to TCL Channel, TCL’s free streaming service, available on millions of TCL smart TVs across Europe. The channels will include Rakuten TV’s owned and operated (O&O) channels and selected third-party channels […]
Magnite, the independent sell-side advertising company, has announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their collaboration. To bolster audience addressability in streaming, Samsung Ads will leverage […]
RTL AdAlliance has revealed the fourth edition of its annual study – TheNew Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the fast-changing video content and advertising landscape, providing valuable insight into evolving viewing habits across 14 European markets and the US. The research […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]