RTL AdAlliance has revealed the fourth edition of its annual study – TheNew Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the fast-changing video content and advertising landscape, providing valuable insight into evolving viewing habits across 14 European markets and the US. The research […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]
AT DVB World, Eutelsat and Vestel have announced the commercial launch of their Smart TV supporting the enhanced UX features of Sat.tv Connect. Leveraging the DVB-I and HbbTV standards, the new range of Smart TVs from provides an enhanced user experience, with dynamic installation of channel lists and an advanced Electronic Programme Guide (EPG) displaying […]
Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]
According to Omdia, online consumer spending is set to reach $4.4 trillion (€4.03tn) in 2025, with the US contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the US accounting for $2 trillion of total online expenditure. Maria Rua Aguete, Senior Research Director at Omdia, presented the data at the Connected […]
Equativ has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent Operating System for Connected TV (CTV). The partnership brings the power of retail media to CTV, enabling brands to deliver targeted, outcome-driven campaigns. Launched in 2024, Titan OS has […]
XITE, the music video platform, has launched two new channels, XITE Reggae Vibes and XITE Christian Hits, on Samsung TV Plus in the US and Canada. Viewers can experience the uplifting and inspirational power of contemporary Christian music with XITE Christian Hits. This channel provides a collection of spiritually enriching music videos that aim to […]
A new Comscore report, presented in Milan, reveals that despite the rise of digital and social media, traditional TV remains a dominant force in Italy. While 35 million Italian adults consume media daily via TV or online platforms, TV viewing significantly outweighs online activity. Italians average over 4 hours of daily television compared to just […]
Roku and INCRMNTAL are partnering to provide marketers a clear view of CTV performance. By utilising INCRMNTAL’s advanced incrementality measurement with Roku Ads Manager, advertisers can unlock real-time insights into the revenue impact of their ad spend. Roku says it has partnered with INCRMNTAL to demonstrate the full influence of its self-service, CTV performance solution, […]
Research by Ampere Analysis shows that among 18- 64-year-old Internet users, Smart TVs are now the predominant device for consuming content in the US. Time spent watching content on Smart TVs has increased by 27 per cent since Q1 2021. This means almost one-third (31 per cent) of viewing time among Internet users is via […]