Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed the same. An ndustry report released by TripleLift finds that 49 per cent of CTV advertising still relies on traditional placements, with most campaigns built around 15- and 30-second […]
Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Display & Video 360 (DV360). Following a successful pilot, Sky Media will offer programmatic access to broadcast quality VoD across its own platforms and channels, as well as inventory from its broad […]
Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the expansion of its interactive advertising suite, Creative Canvas, with the launch of Product Carousel — a new format designed to help brands showcase multiple products, features, or offers within a single, immersive CTV ad experience. The first TV OEM to engineer an advertising […]
Investment in Connected TV (CTV) advertising in Spain surged by 48.4 per cent in 2025, exceeding €174 million, according to the latest Digital Media Advertising Investment Study by IAB Spain 2026. The sharp increase positions CTV as the fastest-growing segment within the country’s digital advertising market. The data confirms a broader transformation in viewing habits […]
Samsung Art Store has announced a partnership with the San Francisco Museum of Modern Art (SFMOMA), bringing modern masterpieces to homes through the Samsung Art Store. SFMOMA is the first West Coast museum to be added to the Art Store. The debut collection features 34 artworks from SFMOMA’s holdings, including iconic pieces by some of […]
Rakuten TV Enterprise has announced the launch of LIVE, a new European event series bringing together senior leaders from across the Connected TV (CTV) and streaming industry. The inaugural edition will be held at the Hotel Mandarin Oriental Ritz in Madrid, Spain on March 17th. The first event will convene more than 150 senior executives […]
UKTV has agreed a partnership deal with Samsung that makes UKTV’s linear channels available to internet-only Samsung TV viewers in the UK for the first time, and continues to ensure U content is easily accessible to Samsung TV customers. The deal secures a dedicated rail on the Samsung home screen for U content. It also […]
Samsung Electronics has announced that it has ranked as the world’s No.1 TV brand for the 20th consecutive year, based on revenue share. Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1 per cent share of the global TV […]
Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]
Vudoo, a global commerce media technology company, has partnered with PubMatic, the AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, and commerce, offering advertisers and publishers a new way to connect engagement with conversion at scale. […]