Parks Associates has released its new white paper Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience, in partnership with Xfinity Communities, with research showing that 41 per cent of apartment renters expect their internet service will be ready-to-go from the moment they move into a property. The white paper, developed in partnership with Xfinity Communities, […]

Parks Associates has released its annual Top 10 List of US SVOD Services, based on estimated numbers of subscribers through September 2025 from the firm’s Streaming Video Tracker. The top two streaming leaders switched positions from 2024, with Netflix now above Prime Video (for the first time since 2021) and Hulu taking third position over […]

Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. The NFL is the most popular sport, with 82 per cent of sports viewers in US internet households regularly watching NFL content during the season. […]

According to Parks Associates data, 91 per cent of US internet households subscribe to at least one streaming video service, while traditional pay-TV has declined to 41 per cent of households. With consumers averaging nearly six video subscriptions and spending approximately $109 per month, the video services market now represents a $147 billion (€127.9bn) annual […]

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that 59 per cent of subscriptions across the eight leading SAVoD (subscription ad-based video on demand) services are subscriptions to the basic tier with ads. […]

Parks Associates’ Consumer Insights Dashboard: Tech Ecosystem Dashboard study reveals 51 per cent of US internet households report owning a smart speaker and/or display. Among those households that purchased or received a new smart speaker in the past six months, 60 per cent chose an Amazon-branded device, 18 per cent chose a Google product, and […]

Parks Associates has announced a new white paper, A Guide to Connectivity Innovations in Multifamily Housing, in partnership with Cox Communities, with research showing that nearly one in five multifamily residents with home internet in the US reported receiving gigabit or faster download speeds. The research explores key connectivity options available for multifamily properties, including legacy bulk […]

Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]

The sports media landscape is shifting, with viewers increasingly turning to streaming via digital platforms, and parting ways with traditional broadcast and cable. But streaming services must deal with technical issues such as latency and buffering, as over half (57 per cent) of sports viewers face challenges when streaming sports. This is according to a […]

Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]