Parks Associates has announced a new white paper, A Guide to Connectivity Innovations in Multifamily Housing, in partnership with Cox Communities, with research showing that nearly one in five multifamily residents with home internet in the US reported receiving gigabit or faster download speeds. The research explores key connectivity options available for multifamily properties, including legacy bulk […]

Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]

The sports media landscape is shifting, with viewers increasingly turning to streaming via digital platforms, and parting ways with traditional broadcast and cable. But streaming services must deal with technical issues such as latency and buffering, as over half (57 per cent) of sports viewers face challenges when streaming sports. This is according to a […]

Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]

Parks Associates’ consumer research finds internet service providers (ISPs) are the dominant channel for home networking equipment, with 71 per cent of US consumers with home Internet reporting that they received their router/gateway from their ISP. The research, from the firm’s Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape examines consumer awareness of […]

A consumer study from Parks Associates titled Streaming Sports: The Fan Experience offers an analysis of how US households are consuming sports content, detailing subscription trends, churn drivers, and interest in various service tiers and interactive experiences. The research of 8,000 US internet households shows ESPN+ is the clear leader in sports-specific streaming services, with […]

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance of streaming video services. Additionally, 12 per cent of US internet households are cord-nevers, who have never subscribed to any sort of traditional pay-TV. The Dashboard […]

Parks Associates research released at CES 2025 shows that 22 per cent of US households now receive their internet and mobile services as part of a bundle. This finding highlights a growing trend towards broadband expansion through the bundle of wired and wireless access. At CONNECTIONS Summit, the research firm and panels of industry experts […]

Parks Associates’ Home Services Dashboard, an ongoing research project analysing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet increased in Q3 2024 compared to the same quarter in 2023. Tested traditional service bundles include mobile plans, pay-TV with live TV channels, home phone, and professionally monitored security. […]

Parks Associates, an international research and advisory firm, has announced the launch of its new Strategic Consulting Unit. This firm says this new initiative will enhance its ability to deliver tailored insights and strategies for its clients and to support their business goals. “We provide research in many different ways; this consulting service provides a […]